Internationally-Branded Women’s Fashion Retailer: Strong Social Media and Organic Sales from 6 Domains

This is a chic bohemian-inspired womens apparel retailer, offering dresses, swimwear, yoga attire, jackets, skirts, and jewelry. It has established a strong social media foundation and a mailing list exceeding 100,000 subscribers. With over 110,000 monthly visitors to its 6 eCommerce storefronts, this company is currently experiencing a 168% year-over-year growth.

OPERATIONS

The online retailer operates a 100% drop-ship Direct to Consumer platform that requires zero overhead. All products are sent directly from the supplier to the consumer. A Virtual Assistant manages daily customer service tasks, enabling the owner to work as little as 5 hours a week in overseeing operations. Strong supplier relationships are secured, allowing the addition of non-seasonal products like shoes and handbags to expand the SKU lineup.

This lightweight online retailer built a 100% drop-ship Direct to Consumer platform so there are no overhead costs present. Products are shipped directly from the supplier to the consumer.

MARKETING AND KEY METRICS

Basic paid online marketing campaigns will yield high ROI for new ownership, available on acquisition day for novice and experienced eCommerce entrepreneurs alike. The company thrives on organic traffic and looks forward to moving to Amazon FBA fulfillment, which could potentially double or triple revenue quickly with nominal effort.

The company has six eCommerce storefronts that are generating over $1.8 million in gross income. It also has a mailing list exceeding 100,000 subscribers, and with the addition of Amazon’s powerful sales channel, there is a potential for doubling or even tripling this income.

Having a strong social media presence and a mailing list exceeding 100,000 subscribers, yielding over 110,000 monthly visitors, the company has a $52.11 average ticket and is currently experiencing a 168.00% year-over-year growth.

The company currently focuses on women’s fashion and has over 100,000 subscribers. The targeted customer base includes women of all ages who prefer a bohemian-inspired aesthetic.

BUSINESS MODEL & RESOURCES NEEDED

A Virtual Assistant handles customer service tasking, allowing the owner to oversee the operations and work only 5 hours per week.

THE INDUSTRY

The company operates in the fashion retail industry, specifically in women’s fashion. It is competitive, and the rise of eCommerce and social media has enabled small retailers to grow without a physical presence. Companies such as Zara, H&M, and Forever 21 represent its peers.

OPPORTUNITIES TO SCALE

This lightweight online retailer will benefit from paid online marketing campaigns, moving to Amazon FBA, expanding selection, and adding a blog with content as a means to strengthen its organic traffic. The Virtual Assistant also provides significant scaling opportunities to handle future new tasks. The brand also has excellent potential for international expansion.

Asking Price: $279,000
Gross Income: $1,804,380
Cash Flow: $134,736
Year Established: 2016
Employees: 3

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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