Learn How to Build and Grow Your Online Business: A Library of Videos and Other Content to Help You Succeed.
Our eLearning business specializes in providing comprehensive courses for entrepreneurs who want to learn how to build and grow their own online businesses. Our program covers everything from generating leads to hiring the right candidates and collecting payments. We have a library of 34 detailed videos that guide students through the entire process. With high average order value and evergreen content, our business has experienced consistent sales and high gross margins.
OPERATIONS
Our operations are smooth and efficient, thanks to the systems and processes we have in place. We have a small team of 3 employees, including 2 VA’s and an ex-student who provides answers to student questions. The owner works just 2 to 3 hours per week. The core of our training is prerecorded content, making staffing minimal. We also have a customer service team to handle inquiries and refunds.
As an eLearning business, our supply and logistics are mainly focused on maintaining and updating our library of videos and content. We ensure that our courses are up-to-date and relevant to the needs of our students. In terms of logistics, we rely on digital platforms and systems to deliver the content to our customers.
MARKETING AND KEY METRICS
Our marketing strategy revolves around paid ads on Facebook. Additionally, we rely on testimonials from successful students to attract new customers. With an average unique visitor rate of over 7,500 per month and a growing email subscription list, our marketing efforts have been successful in driving sales. We also see opportunities in SEO, TikTok, YouTube, social media, influencer marketing, and email marketing to further grow the business.
Our sales channel primarily relies on Facebook ads and word-of-mouth referrals. We have seen consistent growth in sales, and there is potential to target holiday shoppers and expand our reach through new marketing channels, such as TikTok and YouTube. With a high average order value and evergreen content, we have the opportunity to scale our business by increasing ad spend, implementing SEO strategies, leveraging social media platforms, and exploring affiliate marketing.
Our key metrics include average order value (AOV) of $175, high gross margins, consistent sales throughout the year, and a growing email subscription list. We are continuously experimenting with new marketing strategies, such as email marketing, to increase our revenue and profitability.
Our customer base consists of entrepreneurs and individuals who are interested in starting and growing their own online businesses. Our courses cater to both beginners and experienced entrepreneurs, providing valuable knowledge and guidance. We have testimonials from successful students who have generated significant income using the skills they learned from our program.
BUSINESS MODEL & RESOURCES NEEDED
Our human resources primarily consist of a small team of 3 employees. We have 2 VA’s who assist with customer support and 1 ex-student who provides answers to student questions. The owner plays a minimal role in day-to-day operations, with just a few hours of work per week. We prioritize the quality of our team members and ensure they have the necessary skills to support our students.
THE INDUSTRY
The eLearning industry is experiencing significant growth, with an estimated market value of $250.8 billion in 2020. The rise of the gig economy and the increasing desire for entrepreneurial opportunities make our courses highly relevant. Our target audience consists of individuals looking for side hustles or full-time business ventures. With a large potential customer base, our eLearning business is well-positioned to capitalize on the growing demand for online business education. Examples of successful eLearning companies in our industry include Udemy, Coursera, and Skillshare.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our eLearning business. First, we can expand our advertising efforts, especially on platforms like TikTok and YouTube. Second, we can optimize our website for SEO to drive organic traffic. Third, we can leverage social media and influencer marketing to reach a wider audience. Fourth, we can implement an email marketing strategy with upsells, cross-sells, and new services. Lastly, we can explore recurring revenue streams through ongoing coaching, mastermind groups, and a continuing education program.
Asking Price: $1,200,000
Gross Income: $848,861
Cash Flow: $344,842
Year Established: 2022
Employees: 3
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