LED Light Ecommerce Brand with Balanced Sales between Branded Website, Amazon, and Mostly B2B Customers
This innovative and highly regarded LED Light eCommerce company specializes in providing certified and insured lighting solutions for electricians, contractors, business owners, and more. With a focus on in-house branding, industry reputation, and exclusive contracts, the company offers cutting-edge lighting solutions for various markets and usage demands.
OPERATIONS
The company drives growth and revenue through a strategic mix of PPC, Google, Facebook, and Affiliate marketing. Their outstanding customer support generates word-of-mouth growth, and they continuously explore new sales channels and marketing opportunities for expansion.
The company has reliable supplier partnerships and holds inventory in an 800 square foot warehouse, with the rest sent by a third-party logistics provider. They have developed quality control and installation expertise to ensure high-quality product delivery at a competitive price.
MARKETING AND KEY METRICS
The company primarily drives traffic and conversions through Google, Bing, and social media. They have a high standing within contracting and electrician circles, with potential for further growth through SEO, additional social media use, and expansion into other online marketplaces and B2B wholesale.
The company has the potential for growth by expanding sales channels to other online marketplaces, B2B wholesale, and improving their traffic and conversion strategies on their website and social media platforms.
The company maintains a perfect 100% positive seller standing on Amazon, an A+ rating on the Better Business Bureau, 4.5 stars on Google, and 5 stars on Reseller Ratings.com. They have achieved a net margin of 34% and offer a secure trust partner with emphasis on safety and quality certifications.
The company primarily serves B2B customers, including electricians, contractors, and business owners. They have a strong reputation and relationships within contracting and electrician circles.
BUSINESS MODEL & RESOURCES NEEDED
The company has minimal staff, leveraging two salespeople, two operations managers, one product manager, and a contractor bookkeeper. They prioritize B2B sales and specialized customer relationships to drive repeat, high-value orders.
THE INDUSTRY
This LED Light eCommerce brand operates in the lighting industry, which encompasses a wide range of products and services for residential, commercial, and industrial use. Examples of businesses in this industry include lighting fixture manufacturers, lighting consultants, and lighting distributors. The industry has experienced significant growth due to the increased demand for energy-efficient lighting solutions.
OPPORTUNITIES TO SCALE
The company has scale opportunities by extending product offerings to include floor lighting, stage lighting, UV lighting, club lighting, and laser products. They can also expand into new sales channels and target international markets.
Asking Price: $21,500,000
Gross Income: $11,814,837
Cash Flow: $4,036,180
Year Established: 2015
Employees: 7
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