LED Lighted Mirrors & Cabinets Brand with 35% Repeat Order Rate
LED Lighted Mirrors & Cabinets Brand is an eCommerce business in the LED Lighted Vanity Mirrors and Medicine Cabinets vertical. The company offers a wide variety of high-quality mirrors and cabinets that add a sense of luxury to bathrooms at affordable prices. With 113 branded SKUs and a 35% repeat order rate, the business has built a loyal customer base, including commercial contractors and interior decorators.
OPERATIONS
The business operates primarily through its Shopify website, with strong direct-to-consumer sales. Additionally, the products are sold on Amazon, Walmart, and eBay. The company has a monthly website visitor rate of over 15,000 and ships up to 40 mirrors per day from its warehouse. The current owner works between 2 and 30 hours per week.
The products and packaging are sourced from a single vendor and are manufactured exclusively for the company. The on-site warehouse group and customer service team handle shipping and fulfillment, allowing the business to maintain control over its supply and logistics.
MARKETING AND KEY METRICS
The company has a strong presence on social media platforms, including Facebook and Pinterest, where they engage with customers and showcase their products through photos. There is potential for the brand to expand its marketing efforts on platforms like Instagram, YouTube, and TikTok to reach a wider audience. The company also has room for growth in marketing to the commercial reseller market.
The company primarily sells through its website, but also sells on online retail platforms such as Amazon, Walmart, and eBay. There is potential for growth by expanding into secondary online markets such as Houzz, Wayfair, and Home Depot. Improving promotions and PPC advertisements on Amazon would also drive growth. Additionally, targeting the commercial reseller market through ads on DIY and contractor websites could attract more bulk purchases.
Key metrics for the business include a 35% repeat order rate, a monthly website visitor rate of over 15,000, and 7,000 followers on Facebook. The brand also receives 1.2 million views per month on Pinterest.
The company has a diverse customer base, including individuals looking to improve their homes, people selling their homes, and professionals in the construction and interior design industry. Many customers are commercial contractors and interior decorators who make bulk purchases.
BUSINESS MODEL & RESOURCES NEEDED
The company has a full-time team consisting of an operations manager, a customer service representative, and six warehouse workers. The workload can be adjusted depending on new staff that is brought on.
THE INDUSTRY
The LED Lighted Mirrors & Cabinets industry is part of the home furnishings market, which reached $115 billion in 2020 and is expected to grow at a CAGR of 4% to $120 billion in 2021. The niche field of bathroom mirrors is currently valued at $649.3 million and is projected to reach $995.9 million by 2026. The industry is driven by increasing demand from consumers renovating their homes and professionals seeking high-quality products.
OPPORTUNITIES TO SCALE
There is significant scale potential for the business by incorporating other products that align with the bathroom remodeling industry, such as sinks, faucets, and shower attachments. Expanding the marketing efforts on social media platforms, as well as platforms like Instagram, YouTube, and TikTok, would also contribute to growth. Furthermore, expanding into additional online retail platforms and targeting the commercial reseller market would provide further scale opportunities.
Asking Price: $1,950,000
Gross Income: $4,310,172
Cash Flow: $889,862
Year Established:
Employees: 1
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