Long-Established Ecommerce Retailer in the Recreational Vehicle (RV) Sector – 50+ Repeat Customer Orders!

This eCommerce retailer has been providing premium quality US-made water purification products for the RV sector for over 28 years. They offer 514 SKUs of water filtration systems including canisters, cartridges, water pumps, fittings, mounting brackets, pressure regulators switches, and purifying chemical products, all with the best customer service in the industry.

OPERATIONS

The store has been highly optimized by the current ownership, with streamlined operations that make it highly efficient. The business is set up on a hybrid shipping platform where 9% is drop shipped and the remaining is stocked and shipped by a third-party fulfillment center. With this system in place, the store can be operated by ownership at just 20 hours per week, or fewer.

This business has streamlined its operations to become very efficient. It is now set up on a hybrid shipping platform where 9% is drop shipped and the remaining is stocked and shipped by a third-party fulfillment center. This makes the business completely relocatable, with storage needs kept to a minimum.

MARKETING AND KEY METRICS

This eCommerce retailer is currently not active on social media, however, there is an opportunity to grow through Pinterest, Instagram, YouTube, SEO and Google AdWords, and even email marketing campaigns. With a contact list of 1,100 subscribers, email marketing could help increase sales. Marketing campaigns can focus on younger generations, such as millennials, who are looking for naturalistic vacation experiences.

The opportunity for growth initially lies with expanding B2B revenue since it is currently very low. An immediate increase in marketing (SEO, Google AdWords, email campaigns), social media, and expanding sales channels such as Amazon, Etsy, and eBay should yield near-term results.

With a repeat customer rate of 50%, this business generates steady revenue with over 150 visitors per day, and an average order value of $133.99. Gross income is $436,000, with a cash flow of $82,000.

The customer base for this business is RV travelers and enthusiasts who enjoy the naturalistic experience of RV travelling. The store has a repeat customer rate of 50%.

BUSINESS MODEL & RESOURCES NEEDED

No specific HR information was given in the original description.

THE INDUSTRY

The RV market is strong and always growing as sales are increasing, meaning this opportunity is gold in the right hands. Currently, 2 SKUs are on Amazon, but expanding to Amazon and its FBA shipping platform (along with expanding to additional sales channels like Etsy and eBay), and increasing the product lineup would be instant scale opportunities.

OPPORTUNITIES TO SCALE

The opportunities for scale in this business are vast and range from expanding B2B sales, to increasing product lines on Amazon and FBA shipping, to expanding into additional sales channels like Etsy and eBay. As the RV market grows, this business has the potential to grow with it.

Asking Price: $285,000
Gross Income: $436,000
Cash Flow: $82,000
Year Established: 1992
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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