printing

Long-Standing On-Demand Printing Business with B2B Customer Base and High Return Rate

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This company is an international eCommerce business that provides printing services direct from its website. They have a B2B customer base for the on-demand printing of books, magazines, catalogs and other products and services. They have a tremendous customer base and more than 50% of their orders come from repeat customers with the average order value of $3,500. They have over a decade of experience providing the highest quality printing services to other businesses.

OPERATIONS

This Printing company was launched in 2008 to offer printing services and they expanded in 2020 to focus on B2B-based international printing services. They operate as on-demand printing services where customers can order different types of printing that they order online, ranging from industrial purpose printing such as magazines and catalogs to different types of books. Their products are available for international shipping.

As an online print-on-demand service, this brand doesn’t carry any physical inventory and does not make use of storage space for physical inventory. They have an efficient admin web page and Google Workspace system that makes their websites run efficiently and smoothly.

MARKETING AND KEY METRICS

Their marketing strategy has relied on use of Google AdWords, email marketing and word of mouth. They have a database of 3,500 email addresses which could be leveraged for highly effective email marketing campaigns. Their social media accounts on Facebook, Instagram and Pinterest, could be utilized to grow their business further.

80% of their orders are for binding products followed by hardcovers and saddle stitching and sales remain steady throughout the year, although the company does experience an increase in catalog printing orders from November through the end of the year. They have traditionally received 5-7 orders per day from businesses ranging from individuals who self-publish their work to publishing houses and businesses managing subscriptions for magazines and books.

This company has more than a decade of experience providing the highest quality printing services to other businesses. These projects have a very high average order value of $3,500 which has been able to deliver strong sales. Their customer base is not only growing, but loyal, since more than 50% of their orders come from repeat customers, an impressively high percentage.

Their customer base is increasingly diverse, with a top customer demographic based in the United States and often working in the publishing industry, ranging from individuals who self-publish their work to publishing houses and businesses managing subscriptions for magazines and books. The brand also gets a lot of orders from different businesses that need printing catalogs that are done annually, bi-annually, or quarterly.

BUSINESS MODEL & RESOURCES NEEDED

The number of hours the current owner spends on this business varies, with a focus on tasks that include receiving quotes or consultation requests, generating quotes for projects, and scheduling Zoom meetings with employees. The owner has two sales assistants that are bilingual and respond to international clients in English and Chinese. Running an online printing service doesn’t require a high workload and is not labor-intensive which helps make their services more cost effective for clients.

THE INDUSTRY

The printing industry is going through an evolution where digital and on-demand printing is gaining popularity because of convenience, cost-effectiveness, and quick turnaround time. The shift towards digital printing from offset printing has helped print service providers cater to the ever-growing demand for smaller printing orders. Some of the examples of companies offering similar services are Lulu Xpress, QINPrinting, and BookBaby.

OPPORTUNITIES TO SCALE

This company was launched in 2008 and having developed a solid foundation for recurring revenue in the past decade, this business offers tremendous scale opportunity. The company could expand its use of digital marketing tactics, including a healthy mix of PPC ads on Google and Facebook while boosting organic growth through its social media platforms. Enhanced digital advertising could enable the company to begin expanding internationally.

Asking Price: $325,000
Gross Income: $520,630
Cash Flow: $72,252
Year Established: 2008
Employees: 4

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