Luxury Baby Products Ecommerce Retailer with 40,000 Social Media Followers & Direct to Consumer Sales of $450 AOV
A well-branded eCommerce retailer that specializes in luxury strollers, car seats, and toys. With over 40,000 social media followers, the company has built a strong brand and following. They offer 40 carefully curated SKUs with an average order value of $450.
OPERATIONS
The company operates on a 100% drop ship model, requiring minimal oversight from the current owner. The owner dedicates 20-25 hours per week to tracking advertising campaigns, addressing customer concerns, and placing product orders.
The business operates on a drop shipping model, minimizing the need for extensive supply and logistics management.
MARKETING AND KEY METRICS
The company currently sells only through their own website and drives an average of 50,000 new visitors every month. They leverage social media, live chats, and Google Shopping to drive traffic and conversions. There is an opportunity for further marketing development, including SEO, content marketing, and influencer marketing.
There are opportunities for growth by expanding sales channels to platforms like Amazon.com and Etsy.com. Developing wholesale options for brick and mortar resellers and implementing a hybrid shipping model could result in increased sales.
The company currently has 40 SKUs and an average order value of $450. They have over 40,000 social media followers and drive an average of 50,000 new website visitors per month.
The company has a loyal customer base of luxury baby product consumers who are willing to spend a higher price for quality and aesthetics.
BUSINESS MODEL & RESOURCES NEEDED
The company currently does not require employees as it operates on a drop ship model with minimal ownership oversight.
THE INDUSTRY
The baby products industry is a highly lucrative market with high demand for luxury goods. The industry includes products such as strollers, car seats, toys, and accessories. Examples of competitors in the luxury baby products market include Bugaboo, UPPAbaby, and Silver Cross.
OPPORTUNITIES TO SCALE
The company has the potential to scale up its number of product offerings and expand into other segments of the baby market, such as accessories and clothing. There are also opportunities to create brand extensions and partner with other baby product providers to increase industry share of voice.
Asking Price: $594,000
Gross Income: $580,763
Cash Flow: $182,669
Year Established: 2016
Employees: 1
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