luxury bath products and candles

Luxury Bath Products and Uniquely Designed Candles: Trademarked Consumer Products Brands

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This Consumer Products Brand encompasses 3 well-established brands while enjoying 4+ star reviews on Amazon (primary sales channel) and 4 trademarks registered in the US and the UK. This ecommerce Retailer has experienced an amazing growth rate of 38.8% in Q1 2020 over prior year. The 3 brands are focused on a Proprietary Product Line of around 50 SKUs, including Cat-Themed Scented Candles, Premium In-House Designed Home Candles and Luxury Bath Products.

OPERATIONS

This branded company is a mature and easy to run business that can be managed from anywhere with a minimum amount of work time. Current owners have an easy to follow plan in place for 2020 to grow the profit by 25-30% vs 2019, and multiple growth opportunities exist beyond this. The online home accessory market has seen an uptick with the current Coronavirus Pandemic, and this is a great time to step into an established eCommerce Business that is going nowhere but up.

This is an easy to run business, requiring a light 20 hour work week at most, but averaging 4 hours most of the year. Most work centers around sales maintenance and product development. This is a single owner operated business, which could be run from anywhere. There is a contracted writer to maintain the blog, who can be kept on.

MARKETING AND KEY METRICS

Revenue generates on 3 Brands, one focusing on cat lover novelty items (such as candles and clothing), one a branded luxury candle brand that has a larger number of higher priced SKU’s, and a bathroom accessory brand including bathroom rugs and another focused on bath and shower products. An average order value of $24 is very accessible, but still a reasonably high price point for products like these.

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All products are sold on the US and Canadian Amazon marketplaces – all FBA/ Prime, with overstock sent to the UK market. Candles are designed in Italy and manufactured in China, all branded under one brand name. Inventory is kept in stock, pre-staged and labeled in a warehouse in Los Angeles, and shipped to Amazon as needed. A trusted group of multiple suppliers require little oversight.

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BUSINESS MODEL & RESOURCES NEEDED

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THE INDUSTRY

The consumer products industry is a highly competitive and fast-paced market. The demand for luxury bath products and unique candles has been steadily increasing in recent years. Examples of successful companies in this industry include Jo Malone, Diptyque, and Bath & Body Works. With a strong focus on branding and product quality, this industry offers a range of opportunities for growth and innovation.

OPPORTUNITIES TO SCALE

Immediate scale opportunities include a combination of PPC/AMS advertising added at Amazon, which can be done by a new owner or outside advertising agency. Also, exploring other online marketplaces, like Etsy, eBay, and Walmart. Offline brick and mortar stores and exploring large scale sales opportunities (like apartment/home staging and refurbishments) can also work towards building rolling revenue. As always, the addition of new SKU’s and bundles should remain a priority. This is a mature brand, with thoughtfully established procedures in place. It’s ready for someone with vision to step in and bring it forward.

Asking Price: $540,000
Gross Income: $851,206
Cash Flow: $149,658
Year Established: 2016
Employees: 1

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