Magical New Age Aesthetic Lifestyle Retailer Featuring Apparel and Home Decor Products
This eCommerce retailer specializes in apparel, home décor, and jewelry with a spacey, euphoric aesthetic. They have over 35,000 Instagram followers and an impressive first-year revenue. With a loyal customer base and promising scalability, this business has a bright future.
OPERATIONS
The majority of this company’s traffic and sales conversions come from Instagram. Their website receives an estimated 400,000 monthly visitors, with nearly 90% of those coming from social media subscribers. They employ a hybrid model with 3rd party fulfillment and drop shipping.
This business utilizes both 3rd party fulfillment (3PL) and drop shipping to handle daily orders. They have one administrator, three customer service specialists, and one customer service manager who all work remotely.
MARKETING AND KEY METRICS
The business leverages its Instagram following for marketing purposes. They have a large audience and could benefit from expanding to other platforms like TikTok, Tumblr, and Pinterest. PPC campaigns and search engine optimization could also be valuable marketing strategies.
The business primarily sells through its website and social media channels, with Instagram being the main sales driver. Potential growth opportunities include expanding to other platforms like Amazon and Etsy, as well as leveraging influencer partnerships and event sponsorships.
Key metrics for this business include Instagram followers, website traffic, sales conversions, average order value, revenue, discretionary earnings, and available inventory.
The customer base for this business consists of individuals interested in other-worldly, new-age aesthetic apparel and home decor products. They are typically active on social media and are drawn to unique and visually appealing designs.
BUSINESS MODEL & RESOURCES NEEDED
The business has a team of five employees, including one administrator, three customer service specialists, and one customer service manager.
THE INDUSTRY
The industry for this business is eCommerce retail in the lifestyle apparel and home decor products vertical. It is characterized by online retailers selling niche, aesthetic products to a targeted audience. Examples of similar businesses include clothing brands with unique designs and home decor stores with a specific aesthetic.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, such as expanding product offerings, targeting new platforms, implementing PPC campaigns, optimizing SEO, and leveraging influencer partnerships. Examples of scale opportunities include adding new product categories, targeting new social media platforms, and optimizing marketing strategies.
Asking Price: $590,000
Gross Income: $1,362,031
Cash Flow: $157,257
Year Established: 2019
Employees: 5
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