Maximizing Sales with Elearning Software and Collaboration Tools for Amazon Sellers
This eLearning company provides education, software, collaboration, and tools to help third-party Amazon sellers optimize their business. They offer extended training programs that include a Bachelors, Masters, and Doctorate degree which cover everything that’s needed to effectively sell on Amazon. The company has an average order value of $2,500-$3,000 and has seen robust sales with upsells range from $97-$147. They teach up-and-coming as well as seasoned entrepreneurs on how to start or grow their 3rd Party Amazon Accounts. They boast of over 1.5 million subscribers in their email database and average 500 to 1,000 individual transactions per week.
OPERATIONS
This is a highly automated company that doesn’t require a huge workload on the part of a new buyer. The company retains several employees who know how to handle daily operations, including two general managers, two video content creators, a technical advisor, a sales funnel expert, and numerous contractors who focus on sales, coaching, accounting, and advertising. This experienced team is consistently fielding up to 100+ customer service inquiries per day.
The company does not deal with physical products; thus, there are no supply and logistics involved. All that is required is their specialized education tools, software, and services to educate customers on how to handle the operations and logistics of selling products on Amazon.
MARKETING AND KEY METRICS
To build up this customer base, the brand runs large PPC ad campaigns on Google, Facebook, and YouTube, while also effectively using affiliate marketing to deliver sales. Additionally, utilizing social media strategically, this business has earned 10,0000+ followers on their Facebook account. The brand has benefitted significantly from being featured in top publications that include Forbes, Business Insider, Home Business, and ESPN.
The company offers a wide selection of options that include finding the perfect products to sell on Amazon, getting advice from verified 7-figure Amazon sellers, tapping into expert-level instructions, and brainstorming with others in the field. They offer various package deals that include VIP, Elite, Elite+, and the Degree programs. They also offer monthly software and services packages. To scale, the company plans to expand its software and services packages for those who want to sell on Walmart and participate in industry events to promote the brand and its programs.
Their success is measured by the sales generated through their website and upsells range from $97-$147. The company has an average order value of $2,500-$3,000. They enjoy an average of 500 to 1,000 individual transactions per week, and they boast of over 1.5 million subscribers in their email database.
Their typical customer is someone 30 years or older, usually a business owner wanting to expand onto Amazon and understands just how important it is to do it right. Those who aspire to exceed those numbers make up this brand’s main customer base. The company has over 1.5 million subscribers in their email database and averages 500 to 1,000 individual transactions per week.
BUSINESS MODEL & RESOURCES NEEDED
This company retains several employees who know how to handle daily operations, including two general managers, two video content creators, a technical advisor, a sales funnel expert, and numerous contractors who focus on sales, coaching, accounting, and advertising.
THE INDUSTRY
The eLearning industry has grown significantly to adapt to changing educational needs and lifestyles. With the emergence of new technologies, the industry has seen immense growth, with many companies offering online education for people who want to learn at their own pace. Amazon, on the other hand, has become the largest online retailer and is attracting more and more entrepreneurs as their main sales channel due to their incredible reach, lower customer acquisition cost, and tremendous industry standing. There are now 9.7 million 3rd party sellers worldwide, and this number continues to grow.
OPPORTUNITIES TO SCALE
The company can expand its customer base and create additional courses to market. They could also increase PPC ads on Amazon and Google and participate in ongoing industry events to promote the brand and its programs. The company is now in the process of offering similar software and services for those interested in learning how to sell on Walmart, which is likely to dramatically increase their profit margins. They could also expand into other eCommerce advising to ensure a strong future.
Asking Price: $2,350,000
Gross Income: $6,047,000
Cash Flow: $692,000
Year Established: 2018
Employees: 38
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