Motorcycle Parts and Accessories Brand with 120,000 Products Available
This eCommerce business specializes in motorcycle parts, tools, accessories, and related Moto Gear. With over 120,000+ SKUs and an average order value of $300, the company is well-positioned for growth. They have secured approval to sell additional products, including parts for cars, trucks, boats, and snowmobiles, which could triple their current product line. The industry is experiencing growth, and the company has showcased success in selling motorcycle parts and accessories online. The company operates across multiple sales platforms, including their own Shopify website, Amazon, Walmart, eBay, Jet, and Newegg. The current owners spend 15-20 hours per week running the business, and there are opportunities to increase profitability through expanded product lines, enhanced marketing efforts, and leveraging their email database of 100,000+ subscribers. This business was established in 2004 and has 3 employees.
OPERATIONS
The company has a highly efficient method of operations that limits inventory and has no warehouse requirements. They source their SKUs mainly from local distributors and vendors in the U.S. Approximately 90% of orders are handled through dropshipping. The current owners spend 15-20 hours per week running the business, focusing mainly on customer service, placing orders, and updating data and inventory. A part-time customer service representative assists the owners, and further optimization of operations could be achieved by adding a virtual assistant.
The company sources their SKUs mainly from local distributors and vendors in the U.S., with some outliers in Europe. Approximately 90% of orders are handled through dropshipping, and a few items are stocked to account for high demand.
MARKETING AND KEY METRICS
The company currently relies on paid advertising, including PPC ads on Amazon and Google Ads, to generate traffic and sales. They have a presence on social media platforms such as Instagram, Pinterest, and Facebook but could further enhance their marketing efforts by developing a stronger social media presence and implementing a lifestyle blog for SEO.
The company operates across multiple sales platforms, including their own Shopify website, Amazon, Walmart, eBay, Jet, and Newegg. They have seen steady sales throughout the year and have noticed a rise in sales in December and January for winter and snow-related products. With the addition of new automotive distributors and the potential expansion of their product line to more than 500,000 SKUs, the company has significant growth opportunities.
The company has seen success in selling motorcycle parts and accessories online, with helmets and jackets being their top-selling items. They have a 95% Lifetime Positive Reviews standing on Amazon and have a large email database of 100,000+ subscribers. The average order value is $300, and they have secured approval from new automotive distributors to sell additional products, which could potentially triple their product line.
The company attracts customers who own motorcycles and are in need of parts, tools, accessories, and gear. They offer a wide range of products for different types of motorcycles and have built a loyal customer base through their diverse product offerings and positive customer reviews.
BUSINESS MODEL & RESOURCES NEEDED
The current owners spend 15-20 hours per week running the business, focusing mainly on customer service, placing orders, and updating data and inventory. They are assisted by a part-time customer service representative and could optimize their efforts with the addition of a virtual assistant.
THE INDUSTRY
The motorcycle parts, accessories, and gear industry have experienced growth, particularly in 2020, due to increased retail powersports sales and an 18.9% rise in off-highway motorcycle sales. The industry has benefited from the desire for a distanced outlet during the pandemic. This company has showcased success in selling motorcycle parts and accessories online, offering a diverse range of products for different types of motorcycles, including ATV, UTV, Off-road bikes, Street bikes, Snowmobile, Adventure/cruising bikes, among others.
OPPORTUNITIES TO SCALE
The company has opportunities for scale and increased profitability by expanding their product lines. They have secured approval from new automotive distributors to sell additional products, which could triple their current product line. They could also invest in proven methods to boost organic traffic and enhance their social media presence. Leveraging their email database of 100,000+ subscribers and implementing regular email marketing campaigns could also drive higher traffic and sales.
Asking Price: $1,060,000
Gross Income: $2,346,346
Cash Flow: $264,623
Year Established: 2004
Employees: 3
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