Multi Brand E-Commerce Retailer with Design Patents in Place: Wine Accessories & Tactical Gear Verticals
This online business offers wine accessories and tactical gear through two established and patented brands. Their wine opener product has received many positive reviews and is considered a great gift. The tactical gear brand offers a range of products, including dog leashes and gun slings. The company uses a 3PL and Amazon FBA to ship most products, and they spend around 10 hours a week running and scaling the business. Their advertising strategy involves paid placements on Facebook and Instagram advertisements during November and December. This company’s growth has been achieved through organic Google searches, Amazon PPC, and paid social media. They have a total of 88+ individual SKUs and no W2 employees.
OPERATIONS
This business model operates through a 100% storage shipping model, using a 3PL, Amazon FBA, and owned space for storage. The owner spends an average of 10 hours a week running and scaling the company, with daily tasks revolving around ordering from suppliers, tracking Amazon inventory and sales, and advertising. This dynamic mix has driven rapid growth and organic traffic and sales through Google and social media.
This company uses a 100% storage shipping model, with a 3PL used to send wholesale orders, and Amazon FBA used for all direct consumer shipments. They have selective products stored in owned space which is used strictly for overflow.
MARKETING AND KEY METRICS
This company’s advertising strategy is mainly through paid placements on Facebook and Instagram advertisements during the peak seasons. Social media pages such as Instagram, TikTok, Facebook, and Twitter need to be created and improved to drive increased conversions.
This company currently sells only through their website and Amazon.com, leaving immeasurable room for rapid scale through extended sales channels such as gun expos, Target.com, Dicksportinggoods.com and wholesale selling to brick-and-mortar storefronts.
They carry 6 design patents, 1 pending design patent, and 4 trademarks. Over 1,000 product reviews on Amazon show a 4.5 Star average and many reviews discussing that the wine opener product is a great gift. Paid social media placements on Facebook and Instagram advertisements during November and December, and organic Google searches and Amazon PPC have been driving rapid growth and sales.
The customer base of this business is wine lovers and outdoor enthusiasts. The patented and innovative wine opener product can attract buyers looking for a unique gift, and tactical gear products serve hobbyists and professionals alike in the outdoor activities field.
BUSINESS MODEL & RESOURCES NEEDED
The company has no W2 employees but works with Virtual Assistants on a project by project basis for graphic design and Amazon catalog work.
THE INDUSTRY
This business operates in the wine accessories and tactical gear industry, catering to wine enthusiasts, and providing tactical gear products, including gun slings and dog leashes. The wine accessories and tactical gear industry has a vast potential market in the U.S., attracting hobbyists and enthusiasts alike with rising consumer interest in wine and outdoor activities.
OPPORTUNITIES TO SCALE
The business has plenty of opportunities for scaling through improved social media leveraging, expanded wholesale partnerships, additional SKU creation, and SEO development. As both the wine accessories and tactical gear community tend to be highly active online, developing Affiliate Networks can help increase conversions. Creating and improving pages on Instagram, TikTok, Facebook, and Twitter are sure to drive possible sales growth.
Asking Price: $1,310,000
Gross Income: $1,340,000
Cash Flow: $334,000
Year Established: 2014
Employees: 1
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