Multi-Brand Ecommerce Business with Organic Beauty and Health Focus, Subscription-Based Pet and Supplement Products
Website Closers presents an eCommerce company that has carved out an eCommerce presence in the field of Branded Health and Beauty Products. The company has quickly grown to now market 5 separate brands across multiple websites (DTC), Amazon, Etsy and eBay. Their wide selection of health and wellness brands span multiple demographics, making this a phenomenal opportunity for an investor looking to take a healthy bite out of this flourishing market. Among the 5 separate brands, each one operates within a successful niche space, giving a buyer multiple opportunities for near term growth. Even better, the brand has found ways to maintain a strategic edge over its competitors. A solid foothold coupled with these glowing growth opportunities puts this brand ahead of the pack.
OPERATIONS
A Strong Presence on Amazon. Launched a decade ago, the company was founded on Amazon, marketing nutritional supplements and other health products that boost wellness. From the start, sales have been strong; Amazon has put this brand in the spotlight before millions of customers. More importantly, this thriving eCommerce business found a loyal customer base for an increasingly wide range of products, including beauty and pet care items. A key aspect of their success has been their method for selecting which SKUs to offer customers. Their approach from the start? Study the competition. Instead of using software to choose products similar to what competitors were listing, this company charted a different path. That system can be taught to a buyer after closing and is worth far more than the company as a whole given how the business can be scaled using this system on any number of categories in the future. The company focuses on future SKUs that have an impressive sales history under other brands and ranked highly in their individual product category. But at the same time, competition was limited, which gave this brand a unique opportunity to corner the market on these popular but underutilized items. This system has proven successful time and time again. Their SKUs have grown enormously. Finding the right kind of items to list has been a financial windfall for this company. Their SKUs have continued to expand as they discover new items with terrific sales potential, and their products are remarkably diverse. They now offer baby food, garden soil, fertility tea, incense, herbal tea blends, feminine care solutions, exercise devices, pet supplies, and numerous product bundles – a total of 80 SKUs. The result has been recurring revenues and a customer base that keeps expanding. Only two separate brands were developed initially, but as their operations grew in profitability, the company launched five websites which all offer organic and health-promoting SKUs. With so many products available to their consumers, the company offers a wide range of price points, from $17 for their soil to supplements priced up to $36. Another key selling point for this brand has been their subscription plan on Amazon’s Subscribe & Save Monthly program. The company now enjoys a fast-growing number of participants, and their success is also reflected in highly enthusiastic customer feedback. This company enjoys a spectacular 4.9 Seller Rating based on 1,114+ reviews and have received numerous Amazon Choice badges over the years. This is a seamless operation. Products have been quickly shipped through Fulfillment by Amazon, and sales are so strong that they stock 6 months’ worth of inventory at Amazon while also housing a growing amount of inventory at their 3PL warehouse. The company also invests in professional photos, first-rate copywriting, and high-quality packaging to attract and retain their customers. A social media following of over 10,000 on Instagram alone positions this brand for flourishing scaling. A more aggressive posting schedule, affiliate programs, and influencer campaigns capitalizing on this brand’s fresh aesthetic could easily double sales volume when fulfillment operations are ready. Today, organic supplements and products designed for health and wellness remain in high demand, and this brand has set the standard for how to market them online. Contact Website Closers today to discover what a healthy opportunity this could be!
Products are quickly shipped through Fulfillment by Amazon, and the company stocks 6 months’ worth of inventory at Amazon. They also maintain a growing inventory at their 3PL warehouse. The company invests in high-quality packaging to attract and retain customers.
MARKETING AND KEY METRICS
The company has a strong presence on Amazon, with a subscription plan on Amazon’s Subscribe & Save Monthly program. They also invest in professional photos, first-rate copywriting, and high-quality packaging to attract and retain customers. They have a social media following of over 10,000 on Instagram alone, positioning them for flourishing scaling. They could easily double sales volume with a more aggressive posting schedule, affiliate programs, and influencer campaigns capitalizing on their brand’s fresh aesthetic.
The company has a strong sales channel on Amazon and also sells through multiple websites (DTC), Etsy, and eBay. They have a subscription plan on Amazon’s Subscribe & Save Monthly program, which is experiencing fast-growing participation. With a more aggressive marketing approach, such as increased posting frequency on social media, affiliate programs, and influencer campaigns, they have the potential to double sales volume. As the fulfillment operations are ready, they can capitalize on their brand’s fresh aesthetic for further growth.
The company has a 4.9 Seller Rating on Amazon, based on 1,114+ reviews. They have received numerous Amazon Choice badges over the years. They have a strong subscription base on Amazon’s Subscribe & Save Monthly program, with a fast-growing number of participants. Their social media following is over 10,000 on Instagram alone.
The company has built a loyal customer base, attracting a wide range of customers with their diverse selection of health and wellness products. They have a strong subscription base on Amazon’s Subscribe & Save Monthly program and have received highly enthusiastic customer feedback, reflected in their spectacular 4.9 Seller Rating on Amazon with over 1,114+ reviews.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 employees.
THE INDUSTRY
The eCommerce business operates in the health and beauty industry, specifically focusing on organic and health-promoting products. The market for organic supplements and products designed for health and wellness is in high demand. With their wide range of health and wellness products, the company caters to multiple demographics. They have successfully carved a niche for themselves in this flourishing market and have maintained a strategic edge over competitors. Examples of other companies in this industry include Thrive Market, The Honest Company, and Vitacost.
OPPORTUNITIES TO SCALE
The company has multiple opportunities for near-term growth with their 5 separate brands operating within successful niche spaces. They have found ways to maintain a strategic edge over competitors and have a solid foothold in the market. The company’s method for selecting SKUs, which can be taught to a buyer, is worth far more than the company itself, as it can be scaled to other categories in the future. The company has successfully expanded their SKUs, offering a diverse range of products. They can explore expansion into new market segments and capitalize on their strong subscription base.
Asking Price: $4,250,000
Gross Income: $3,493,831
Cash Flow: $1,020,922
Year Established: 2010
Employees: 2
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