Multi-Brand Ecommerce Retailer: Teeth, Skin, and Herbal Teas

This eCommerce holding company owns and operates multiple brands in the health & beauty category on Amazon. The portfolio includes dental care, skin care, and herbal tea brands. The products are developed based on fair market, 100% vegan and cruelty-free ingredients. All products have excellent packaging and imaging, contributing to the company’s success. The business sells worldwide through Amazon and DTC eCommerce websites.

OPERATIONS

The company operates a 100% FBA fulfillment platform and sources ethically produced products. The brands have exclusive supply agreements, giving the business a competitive advantage in the personal care market. The product offerings and brands can be further scaled with a growth team.

The supply and logistics process involves sourcing ethically produced products for teeth whitening, skincare, and herbal tea brands. The company has exclusive supply agreements, ensuring a steady supply of products.

MARKETING AND KEY METRICS

The business utilizes Amazon and direct-to-consumer eCommerce websites for marketing and sales. The products are marketed through effective packaging and imaging, targeting conscious consumers in major markets.

The business sells through Amazon and direct-to-consumer eCommerce websites. The growth opportunities include expanding product offerings, targeting new markets, and implementing effective marketing strategies.

The key metrics for this business include sales revenue, profit margin, customer acquisition cost, customer lifetime value, and conversion rates. These metrics are used to evaluate the financial performance and marketing effectiveness of the business.

The customer base includes conscious consumers who prioritize natural, vegan, and cruelty-free products. The business has a global customer base due to its worldwide sales channels and targeting both Amazon and DTC eCommerce customers.

BUSINESS MODEL & RESOURCES NEEDED

The business currently has two employees, including a fully trained virtual assistant. The workload can be managed by a single person with an internet connection.

THE INDUSTRY

The health & beauty industry is a highly competitive and growing market. Consumers are increasingly conscious about natural and cruelty-free products. This business taps into this trend by offering vegan and cruelty-free teeth whitening, skincare, and herbal tea products. The market includes both Amazon and DTC eCommerce channels, providing a wide customer base.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. Examples include expanding the product line by adding new brands or products, entering new international markets, and leveraging influencer marketing to increase brand awareness.

Asking Price: $595,000
Gross Income: $829,849
Cash Flow: $160,484
Year Established: 2015
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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