reusable glass metal drinking straws

Multi-Branded International Ecommerce Retailer in Sporting Goods and Drinkware – Primarily Amazon Sales – Best Seller Tags

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The business is an International Multi-Branded eCommerce Retailer selling two focused and well-established line-ups of 48 SKUs consisting of LED-illuminated sports balls and colorful, reusable glass & metal drinking straws. Selling to the US and Eurozone markets both by way of a five-star Amazon Seller Central Account, this fast-growing online company has strong customer product reviews and currently yields an Amazon average rating of 4.87 Stars and two Amazon #1 Best Sellers in the Sports & Outdoor Categories. This branded business is currently seeing growth via 9 newly added SKU’s and a $20.51 USD average ticket value. It also boasts both diversified & neatly focused lines with a well-recognized brand presentation. This potent performer is a fantastic bolt-on opportunity for a retailer in nearly any segment thanks to its generality in a demographic application.

OPERATIONS

All products are protected by Amazon’s Brand Registry and are set up on a 100% Amazon FBA shipping platform. Highly efficient international supply chains & back end have been established allowing easy outsourcing, minimum customer support, and minimum time invested by ownership. Supplier relationships are also firmly planted, and even an exclusivity agreement for a range of brand new light-up balls is in place, allowing for highly competitive price points in both lines.

All products are set up on a 100% Amazon FBA shipping platform, allowing for efficient international supply chains and outsourcing. Supplier relationships have been established, including an exclusivity agreement for a range of brand new light-up balls, enabling competitive pricing.

MARKETING AND KEY METRICS

This eCommerce retailer is in a perfect position to rapidly scale – potentially double revenue even – by branching out into wholesale and brick & mortar outlets and expanding to additional sales platforms like eBay, Wal-Mart, Jet, and many others. New ownership can readily jump into affiliate marketing, comprehensive paid SEO/PPC campaigns, and branch out to social media. With two well-established brands and a small amount of risk diversification, this prime opportunity stands to gain incremental sales regardless of where it is taken by new ownership.

The primary sales channel for this eCommerce retailer is Amazon. However, there are opportunities for growth by branching out into wholesale and brick & mortar outlets, as well as expanding to additional sales platforms like eBay, Wal-Mart, Jet, and others. By utilizing affiliate marketing, paid SEO/PPC campaigns, and social media, new ownership can further drive sales and growth.

The key metrics of this business include strong customer product reviews with an average rating of 4.87 stars on Amazon, two Amazon #1 Best Sellers in the Sports & Outdoor Categories, and a $20.51 USD average ticket value. These metrics reflect the success and popularity of the products offered by the eCommerce retailer.

The customer base of this eCommerce retailer consists of consumers in the US and Eurozone markets. The products offered, such as LED-illuminated sports balls and reusable drinking straws, cater to customers interested in sporting goods and eco-friendly drinkware. The strong customer product reviews and recognition contribute to a loyal customer base.

BUSINESS MODEL & RESOURCES NEEDED

The business currently has 1 employee.

THE INDUSTRY

The industry of this eCommerce retailer is the sporting goods and drinkware industry. It operates in the global market, selling products to the US and Eurozone markets. The company offers LED-illuminated sports balls and colorful, reusable glass & metal drinking straws. The industry is highly competitive, with various players in the market, but this business has established itself with strong customer reviews and recognition. Examples of other companies in the industry include Nike, Adidas, Yeti, and Contigo.

OPPORTUNITIES TO SCALE

There are significant scale opportunities for this eCommerce retailer. It can potentially double its revenue by expanding to other sales platforms and outlets. For example, branching into wholesale and brick & mortar outlets can tap into a different customer base. Additionally, investing in marketing strategies such as affiliate marketing and comprehensive paid SEO/PPC campaigns can further drive growth. Overall, the strong product offerings and customer reviews provide a solid foundation for scaling the business.

Asking Price: $1,050,000
Gross Income: $1,997,242
Cash Flow: $363,971
Year Established: 2016
Employees: 1

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