Multi-Branded Kitchen Product Ecommerce Retailer Boasts Impressive Year-Over-Year Growth
This high-growth consumer products eCommerce retailer offers 2 brands in the home goods category, primarily focused around cooking. The flagship brand specializes in knife rolls, knife bags, knife storage blade protectors, and fabric-based tool aprons. The 2nd brand focuses on beer bottle insulators, chip and dip serving platters, cake related implements, and snack food accoutrements. Products are sold through various channels, including Amazon, eBay, and the company’s branded Shopify websites.
OPERATIONS
The retailer offers a lineup of 32 proprietary products with minimal seasonality. Most of the traffic is driven from a Five Star Amazon Storefront, and the average product review is 4.4 Stars or higher. The business has exclusive contracts with suppliers, and many of the products are manufactured solely for this company, giving them a unique advantage in the market. The business operates on a 100% Amazon FBA back end platform, requiring zero warehouse space.
The retailer has exclusive contracts with many of its suppliers, ensuring a reliable and consistent supply of products. The business operates on a 100% Amazon FBA back end platform, allowing for efficient fulfillment and logistics.
MARKETING AND KEY METRICS
The company has achieved 125% year-over-year growth and 24% net margins with minimal investments in paid media. The business has the potential to scale further through cross-selling, comprehensive paid advertising campaigns, and brick-and-mortar expansion.
The retailer sells products through multiple channels, including Amazon, eBay, and the company’s branded Shopify websites. With a solid presence on these platforms, the business has the potential for further growth by expanding to additional sales channels and markets.
The key metrics for this business include revenue growth, net margins, average ticket value, and customer ratings on Amazon. The business has a strong track record of growth and positive customer feedback.
The customer base for this business includes consumers who are interested in high-quality kitchen products. The products offered by this retailer appeal to both cooking enthusiasts and casual users who want functional and stylish kitchen tools. The business has a strong reputation and positive customer reviews, attracting repeat customers and word-of-mouth referrals.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 2 employees. With a low time commitment required for ownership and customer service duties, the business can be easily managed by a virtual assistant or a small team.
THE INDUSTRY
The kitchen products industry is a highly competitive market with a wide range of product offerings. This retailer focuses on niche categories within the industry, including knife storage and beer bottle insulation. The market is driven by consumer demand for quality and convenience in kitchen products. Examples of other businesses in this industry include kitchen appliance manufacturers, cookware retailers, and gourmet food stores.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. The company can expand its product offerings within the kitchen products category or enter into complementary categories. Additionally, the business has the potential to expand internationally and open brick-and-mortar stores. Examples of scale opportunities include introducing new kitchen gadgets or expanding into home decor and furniture.
Asking Price: $747,500
Gross Income: $851,940
Cash Flow: $204,780
Year Established: 2015
Employees: 2
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