Multi-Vertical Sporting & Home Goods Retailer
This is a fully established eCommerce Retailer that offers products in several highly lucrative categories, including Sporting Goods, Health and Wellness, Musical Instruments, and Home Goods. This business has exponential growth since its inception and continues to see strong profit growth through the COVID-19 pandemic.
OPERATIONS
This target leverages an innovative system that begins with their exclusive software tools, which identify the most profitable products sold on Amazon. Then the staff quickly identify US providers with effective shipping capabilities. Next, the owners quickly and strategically form an effective partnership and get these new products listed to take full advantage of actively growing verticals with even higher margins. The company carries only United States-based suppliers.
Every offering is 100% USA sourced, creating a short lead-time. This is a largely hands-off opportunity once the new owner has been fully trained. The current ownership dedicates 20 hours a week to identifying products, placing orders and general customer support. There are two remote assistants, which is a number that could easily be expanded to three or four to further cut down the need for day-to-day involvement. No warehouse is required, however there is currently a 200 sq. ft. space leveraged to processed returns.
MARKETING AND KEY METRICS
So far, Amazon targeted marketing focusing on top-selling products and major selling days such as Prime Day and Black Friday has been invested in. However, advantageous SEO initiatives and paid media placements can generate traffic across this company’s eCommerce storefronts and are sure to continue delivering a rapidly increasing ROI.
Sales for this business are primarily generated on Amazon.com where they hold the Buy Box on a large number of the 6,000 SKUs sold. They have two differentiated storefronts, one for high-value musical instruments and technologies, and the other for essential care, which drive traffic across buyer types and service offerings.
This company’s white label shipping model operates using multiple trusted shipping partners. Less than 5% of their business is done via Amazon FBA stock – requiring little to no warehouse space. These highly profitable fulfillment center practices prepare products by removing supplier details and pricing, and this business retains a minimum of 20% margin on all products, higher than most classic retail storefronts.
This business attracts customers in need of high-quality, high-profit products across several high-demand verticals including Sporting Goods, Health and Wellness, Musical Instruments, and Home Goods. They have a strong online presence on Amazon with a 4.5-star overall rating.
BUSINESS MODEL & RESOURCES NEEDED
This is a largely hands-off opportunity once the new owner has been fully trained. The current ownership dedicates 20 hours a week to identifying products, placing orders and general customer support. There are two remote assistants, which is a number that could easily be expanded to three or four to reduce day-to-day involvement.
THE INDUSTRY
This opportunity is spread across several high demand verticals, such as Sporting Goods, Health and Wellness, Musical Instruments, and Home Goods. The company has perfected their specialized approach of identifying and sourcing wildly successful high-demand, high-profit products. They carry two differentiated storefronts, one for high-value musical instruments and technologies, and the other for essential care and home goods.
OPPORTUNITIES TO SCALE
Leveraging the prestigious and well-established Amazon.com storefront has led to swift approval to sell some of the most respected name brands in the world, including ASSICS, PUMA, BROOKS, HURLEY, CUISINART, BLEU DE CHANEL, YETI, HUGGIES, and FOLGERS. A strong set of relationships with suppliers allows for an immense opportunity to rapidly scale inventory with in-demand and exclusive products. This, along with new sales channels such as eBay, Walmart, Etsy, and international market expansion will create unprecedented profits, skyrocketing the bottom-line nearly instantly.
Asking Price: $800,000
Gross Income: $2,523,905
Cash Flow: $282,265
Year Established: 2018
Employees: 1
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