Net 29 Margins: Profitable Amazon FBA Personalized Jewelry Brand with All In-House Designs
This eCommerce brand was founded in 2007 with the mission of creating personalized jewelry for consumers. They focus on sentimental and meaningful pieces, making them the perfect gift for special occasions and holidays. With all products designed internally, they have created a defensive moat around their brand, making competition more difficult and profits more sustainable.
OPERATIONS
The brand designs simple yet attractive and unique sterling silver pieces that can be connected to any special occasion. They have 4 manufacturing studios strategically located across the U.S. to meet Amazon’s Prime requirements and offer 1 to 2-day shipping across the 48 contiguous American states. The company keeps a stock of about $500,000 worth of inventory across Fulfilled by Amazon (FBA) and their four studios.
Approximately 5-10% of their jewelry components come from a U.S. distributor, and the remaining 90-95% is manufactured in Thailand. The company has 4 manufacturing studios located in New Jersey, Texas, Maryland, and California. They use Fulfilled by Amazon (FBA) for approximately 50% of their inventory and ship individual orders from their studios.
MARKETING AND KEY METRICS
Approximately 94% of sales come from Amazon, with an additional 4% from Etsy and 2% from their Shopify website. The company has a 100% positive lifetime Seller Rating on Amazon and utilizes various marketing strategies, including email marketing, affiliate programs, and advertising on Amazon. They also have a strong emphasis on outstanding customer service and have over 7,000 positive Amazon reviews.
The brand primarily operates on Amazon, which makes up 94% of their sales. They have also seen success on Etsy and their Shopify website. By exploring distribution to the wholesale market, targeting B2B sales, and expanding into new gifting categories, such as jewelry for kids, men, and bridal parties, the company has great growth opportunities.
The brand has an increasing Average Order Value of $42 and carries a 100% positive lifetime Seller Rating on Amazon. They have 300 profitable SKUs and an additional 60+ new products currently in research and development. The company has seen steady growth and has a strong cash flow and gross income.
The customer base consists of individuals who are looking for personalized and meaningful jewelry pieces. The brand has established a loyal customer base with a high level of customer satisfaction, as evidenced by their 100% positive lifetime Seller Rating on Amazon and over 7,000 positive reviews.
BUSINESS MODEL & RESOURCES NEEDED
The company has a comprehensive management team in place, including a Director of Operations, Director of Customer Love, Creative & Design Supervisor, and Studio Managers. They also have a team of jewelry artisans and packagers. Current ownership dedicates around 20 hours per week to run the business, and they employ a total of 20 employees.
THE INDUSTRY
The jewelry industry is one of the most enduring forms of personal expression. Personalized jewelry is in high demand and makes a great gift for any occasion. The industry is projected to reach $480 billion in sales by 2025. This eCommerce brand has established itself as a top leader within the specialized field of personalized jewelry.
OPPORTUNITIES TO SCALE
The company has the opportunity to expand their product line, develop new categories, and target specific niches within the jewelry market. They can explore distribution to the wholesale market, target B2B sales, and create lower priced and higher priced sub-brands. These scale opportunities can significantly boost profitability and open up new avenues for growth.
Asking Price: $12,225,000
Gross Income: $9,654,360
Cash Flow: $2,788,540
Year Established: 2007
Employees: 19
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