Niche Supplements Retailer: Proprietary Blends Sold Through 10 Website Channels

This branded eCommerce retailer specializes in offering a wide variety of niche, demographically-targeted nutraceutical products. They have a portfolio of aged, organically-ranked websites and an Amazon storefront. The business experiences consistent year-over-year growth and has a solid repeat customer base.

OPERATIONS

With a $20 average ticket price, this business primarily sells through Amazon and 10 websites, many of which are focused on specific verticals like male potency, weight loss, and recreational marijuana use. The business has a lightweight stock and ship platform that is based on organic growth and requires minimal workload from ownership.

The business has a lightweight stock and ship platform that requires minimal storage and workload. There is an opportunity to transition SKUs to Amazon FBA shipping, which would further streamline operations.

MARKETING AND KEY METRICS

The business has not implemented social media, SEO, or email marketing strategies, which could result in incremental growth. There is also an opportunity to tap into alternative sales platforms like Wal-Mart and Jet, as well as international scale with the power of Amazon.

The business currently sells through Amazon and 10 websites, but there is potential for growth by expanding to other sales channels such as Wal-Mart and Jet. Additionally, implementing social media, SEO, and email marketing strategies could drive further growth.

Key metrics for this business include average ticket price, customer acquisition cost, customer lifetime value, conversion rates, and return on ad spend.

The business has a solid repeat customer base and targets specific demographics with its niche nutraceutical products. This includes customers interested in male potency, weight loss, and recreational marijuana use.

BUSINESS MODEL & RESOURCES NEEDED

The business currently has 1 employee.

THE INDUSTRY

The supplements industry is a highly lucrative and rapidly growing sector. With increasing focus on health and wellness, consumers are seeking out niche nutraceutical products to support their specific needs. This business is positioned well in the industry due to its wide range of offerings and targeted marketing.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. Expanding the product line, transitioning SKUs to Amazon FBA shipping, and implementing social media, SEO, and email marketing strategies are all potential avenues for growth. The business can also explore international expansion through the power of Amazon.

Asking Price: $265,000
Gross Income: $160,243
Cash Flow: $62,472
Year Established: 2014
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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