Nutritional Supplements E-commerce Brand with 40% Repeat Order Rate and 15,500 Subscribe & Save Members After 8 Years in Business
This growing nutritional supplements eCommerce brand has been in business for 8 years. They primarily sell on Amazon (Amazon FBA) but also have sales on their Shopify website, Walmart.com, and eBay. The company has a strong repeat order rate of 40% and over 15,500 subscribe and save members on Amazon. They operate in the lucrative dietary supplements industry and have a diverse customer base of both men and women. The company’s operations and marketing strategies are running smoothly, with a focus on PPC ads, Facebook advertising, and email marketing. The industry itself is growing, with the global dietary supplements market projected to grow by 8.9% through 2030. There are ample scale opportunities for the company, especially with its trusted brand and proprietary formulas. The asking price for the business is $5,750,000, with a cash flow of $1,165,687 and a gross income of $6,360,569. They currently have 8 employees.
OPERATIONS
The company primarily sells on Amazon (Amazon FBA), but they are also currently selling on their Shopify website, Walmart.com, and eBay; however, Amazon FBA sales make up 97% of their current total revenue. DTC and other marketplace sales offer low hanging fruit for future growth. The company’s operations run smoothly, with fulfillment, marketing, and customer service being handled by third-party contractors.
The company utilizes the services of contract manufacturers to source their products, which are then shipped directly to Fulfillment by Amazon. This streamlines the supply and logistics process.
MARKETING AND KEY METRICS
The company effectively uses PPC ads on Amazon and Facebook advertising to attract new customers. Email marketing campaigns and social media platforms are also utilized to boost organic traffic. The company has over 40,000 unique monthly visitors and a growing customer base.
As a direct-to-consumer supplement company, the company has primarily used Amazon as its main sales channel. However, there is still a vast amount of opportunity on Amazon, as well as potential growth through DTC and other marketplace sales.
The company has a strong repeat order rate of 40% and over 15,500 subscribe and save members on Amazon. They have over 35,000 subscribers in their email database and sales are divided across numerous SKUs, reducing reliance on a single product. The company’s top 2 sellers represent 23% and 22% of sales.
The company has a diverse customer base, with 53% women and 47% men. They target customers looking for natural remedies for specific medical conditions and health-conscious individuals. The company has a strong base of loyal customers, with over 15,500 subscribe and save members on Amazon and a 40% repeat order rate.
BUSINESS MODEL & RESOURCES NEEDED
The company has 8 employees, and they also use independent contractors to handle operations, Amazon PPC management, customer service, and other daily tasks.
THE INDUSTRY
The company operates in the dietary supplements industry, which is a lucrative and growing market. The global dietary supplements market was valued at $151.9 billion in 2021 and is projected to grow by 8.9% through 2030. Rising interest in personal health and well-being, easy availability of products, and busy work schedules contribute to the industry’s growth. The company’s success is attributed to their organic formulas and brand name products that use herbal ingredients. They have built a loyal customer base with a 40% repeat customer rate.
OPPORTUNITIES TO SCALE
The company has the opportunity to further scale its business, especially with proprietary formulas that customers can’t find elsewhere. They have established trust and loyalty among their customer base, which allows for expanding product offerings and attracting new customers.
Asking Price: $5,750,000
Gross Income: $6,360,569
Cash Flow: $1,165,687
Year Established: 2014
Employees: 8
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
