Nutritional Supplements Ecommerce Brand with 30% Recurring Customer Rate – Website Only Sales
This eCommerce brand sells natural and healthy vitamins and supplements with a focus on the elderly niche. With 500,000 unique visitors to their website every month, the company generates impressive revenues just under $20 million in the last 12 months, along with a 30% recurring customer rate and an average order value of $160. They currently sell only through their own in-house brand, leaving untapped marketplaces such as Amazon and Walmart. The company ships over 1,000 products daily from their leased 3,300 square foot warehouse and employs 12 customer support agents, 3 warehouse fulfillment contractors, and 1 administrative assistant. With Amazon exemplifying an untapped market and a focus on expanding SEO, social media engagement, and affiliate opportunities, this company is positioned for continued rapid growth.
OPERATIONS
With the current owner dedicating 10-15 hours a week to this company, the day-to-day operations include sales monitoring, inventory tracking, meeting with marketing partners, tending to other aspects of the business, and supervising a team of employees and contractors. They also work with an outside marketing agency to implement a media mix that drives impressive contact database and conversions.
This eCommerce brand has a leased 3,300 square foot warehouse, from which they ship over 1,000 products daily while renewing 100,000 units every 3-6 weeks to keep up with demand.
MARKETING AND KEY METRICS
The company has an impressive marketing strategy that includes Bing ads and multiple Native Advertising campaigns through various popular channels, resulting in an email list of more than 400,000 active subscribers. The focus is on untapped marketplaces such as Amazon and Walmart and an investment in SEO, social media engagement, and affiliate opportunities.
Currently, the company sells its products only through their own in-house brand, leaving marketplaces such as Amazon and Walmart untapped. Developing relationships with brick and mortar stores like Whole Foods, as well as expanding SEO and social media engagement, would be effective routes to increase sales.
The key metrics for this company include a 30% recurring customer rate, an average order value of $160, just under $20 million in revenue for the last 12 months alone with 500,000 unique visitors every month, and orders of over 1,000 products shipped daily with over 100,000 units renewed every 3-6 weeks to keep up with demand.
This nutritional supplement eCommerce retailer has built a strong following within the elderly supplements niche and carries a reputation for providing natural and healthy vitamins and supplements. As per their impressive 30% recurring customer rate, they have a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company employs 12 customer support agents, 3 warehouse fulfillment contractors, and 1 administrative assistant.
THE INDUSTRY
The health and wellness industry is a rapidly growing market that has witnessed significant growth over the years. With the ongoing demand for natural and healthy vitamins and supplements, online stores, like this one, are taking the lead. This nutritional supplement eCommerce retailer is a great example of how a business can thrive in this industry.
OPPORTUNITIES TO SCALE
Opportunities for this eCommerce brand to scale include Amazon marketplace, brick and mortar stores, Walmart, iHerb, SEO, social media engagement, and investing in affiliates.
Asking Price: $10,000,000
Gross Income: $18,577,183
Cash Flow: $5,177,829
Year Established: 2018
Employees: 16
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