Organic Health and Beauty Ecommerce Retailer: A Branded All-Natural Wellness Business

This fast-growing internet-based company provides all-natural, organic products with a focus on the female demographic. The company has a strong, proprietary brand in the health, beauty, wellness, sports & fitness categories, and it is mostly present via Amazon.com, but it is ripe for expansion to other channels, retail included.

OPERATIONS

The company is utilizing Amazon’s Multi-Channel program to ship products to all platforms, making it highly relocatable. The seller continues to scale by bringing new products to market, as well as expanding to other sales channels, including Walmart and eBay.

The company operates via Amazon’s Multi-Channel program, which does not need expensive warehouses. Shippings are fulfilled by Amazon.

MARKETING AND KEY METRICS

The company has a wide mix of products in multiple categories and has become a member of Amazon’s Subscribe & Save program, having amassed thousands of subscribers.

The seller is currently scaling by introducing new products and expanding to other Sales Channels, including Walmart & Ebay.

The company has over 11,000+ reviews across its 15 product categories, and seven categories carry a full 5-star rating, while eight categories have a 4.5-star rating. The company also has several identified best-sellers and Amazon’s choice products.

The company provides all-natural, organic products with a focus on the female demographic and has a large following of loyal, repeat customers

BUSINESS MODEL & RESOURCES NEEDED

The company has only two employees.

THE INDUSTRY

The company operates in the health, beauty, wellness, sports & fitness industries. The industry has been growing in revenue and profit with the shift in consumer purchasing habits toward natural and organic products. Examples of the competitors in this industry are Sephora, Ulta Beauty, Walgreens, and Whole Foods Market.

OPPORTUNITIES TO SCALE

This company has massive scale opportunities, including adding additional products, expanding internationally & adding traditional sales channels. A network of affiliates could be added to sell products, and products could also be sold to distributors and other retailers at wholesale.

Asking Price: $4,100,000
Gross Income: $4,300,045
Cash Flow: $1,205,023
Year Established: 2015
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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