Organic Natural Cosmetics Ecommerce Retailer with 65% Repeat Customer Rate
This organic cosmetics eCommerce retailer offers a wide range of branded and natural cosmetic products. Catering primarily to female consumers with sensitive skin or mineral allergies, the company’s unique formulas have gained recognition in the industry. With consistent sales and revenue growth, strong customer reviews, and a 65% repeat customer rate, this brand has established a respected and well-established image.
OPERATIONS
The company fulfills orders in-house and ships to both domestic and international markets. With 350 total SKUs and 60 core products, the business offers a diversified product lineup. All other responsibilities within the business can be handled remotely, allowing for minimal hours of ownership to oversee operations.
The business manages its own stock and warehouse for fulfillment. They ship products to both domestic and international markets, with the potential for further expansion into the EU market. The current owners have experience in both in-house and outsourced fulfillment.
MARKETING AND KEY METRICS
The business has the opportunity to expand marketing efforts through paid advertising campaigns, social media campaigns, search engine marketing, and email marketing. Additionally, creating a subscription program and exploring affiliate relations can further increase visibility and growth potential.
Currently, the company primarily sells its products through its website. However, there is a significant growth opportunity in expanding to other channels such as Amazon.com. Leveraging the massive reach of Amazon can further increase sales and market reach.
Key metrics for this business include sales growth, customer retention rate, and customer satisfaction. The company’s repeat customer rate of 65% demonstrates a strong level of customer loyalty and satisfaction.
The company primarily caters to female consumers with sensitive skin or mineral allergies. However, the growing market for ingredient-conscious consumers also presents an opportunity to expand the customer base to a broader audience. With a 65% repeat customer rate, the business has established a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 2 employees. As most responsibilities can be handled remotely, the need for additional human resources is minimal.
THE INDUSTRY
The cosmetics industry is a rapidly growing market, with increasing demand for organic and natural products. Consumers are becoming more conscious about the ingredients in their skincare and makeup products, leading to a surge in the popularity of brands like the organic cosmetics eCommerce retailer. This industry offers numerous opportunities for growth and innovation, with examples of successful companies including Beautycounter, Tata Harper, and RMS Beauty.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One key opportunity is expanding marketing efforts and reaching a wider audience through various channels. Another opportunity is exploring partnerships with big-box retailers to expand distribution. Additionally, expanding into international markets, such as the EU, can provide further growth potential.
Asking Price: $1,500,000
Gross Income: $503,912
Cash Flow: $332,325
Year Established: 2014
Employees: 2
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