Organic Sushi Brand with 80% Repeat Order Rate – Ecommerce & Wholesale Channels
Website Closers presents a successful eCommerce Sales & Manufacturing Brand that has captured a niche market in the US and adapted over time to become a significant player in its vertical – Refrigerated Display Case Manufacturing & Sales for the Sushi Industry. The business began almost two decades ago, originally using traditional sales channels, and then opened an online store, where sales quickly began to grow.
OPERATIONS
Over the past two decades, this brand has captured growing market share as the industry has proliferated. The business has developed a stable customer base and highly repetitive buyers. Additionally, the company achieves substantial profit margins across all products and has witnessed steady year-over-year sales growth. Materials are sourced domestically and in China and Taiwan, then assembled by the team in the US.
Materials for the display cases are sourced domestically from the US and internationally from China and Taiwan. The team in the US then assembles the components to create the final products.
MARKETING AND KEY METRICS
The business does not employ traditional marketing methods, but there are opportunities to implement search, video, and social media marketing to boost sales. Social media platforms provide an excellent opportunity for the business to showcase its products and engage with its target audience. Engaging with users through comments, direct messages, and polls can help build brand awareness, foster relationships, and increase sales.
Implementing search, video, and social media marketing strategies can help drive sales growth for this business. Adding new products and expanding the selling network through a second distribution center are also viable options for boosting revenue.
The business has an 80% repeat order rate, indicating a high level of customer satisfaction and loyalty. The average order value is $4,000, and the products tend to last between 5 to 10 years before a new unit is purchased.
Typical customers are primarily sushi chefs or restaurant owners, usually of Asian descent and 35 or older. The display cases can be customized to any client’s preferences, resulting in an endless product array based on individual customer’s needs.
BUSINESS MODEL & RESOURCES NEEDED
The owner focuses primarily on administrative work and overseeing production as necessary, while seven staff members work in various capacities, including sales and production. The team is experienced and tenured, with several members having been with the company for over 10 years.
THE INDUSTRY
The popularity of sushi in the United States has experienced a remarkable rise over the past few decades. Sushi’s initial popularity can be attributed to increased international travel and the growing interest in diverse culinary experiences. The US sushi market took off in the 1980s and 1990s as it gained mainstream recognition. The availability of quality ingredients, improved transportation networks, and the globalization of the seafood industry also contributed to the growth of the cuisine. Examples of prominent sushi restaurants include Nobu, Sushi Nakazawa, and Jiro Ono’s Sukiyabashi Jiro.
OPPORTUNITIES TO SCALE
This business has grown organically without any advertising, but there are numerous scale opportunities available. Implementing marketing strategies, introducing new products, expanding the selling network, and exploring international expansion are examples of potential scale opportunities for this business.
Asking Price: $2,600,000
Gross Income: $1,554,300
Cash Flow: $532,004
Year Established: 2004
Employees: 5
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
