Organic Traffic Ecommerce Retailer Selling Religious Products with 50/50 Split of Website & Amazon Sales
This online business is a fully branded, dual sales channel (Amazon & Website), hybrid business model with strong organic SEO and 67% year-over-year growth. They specialize in Catholic faith items such as jewelry, statues, rosaries, crosses, apparel, and home decor. The business operates through a combination of stock/drop-ship and FBA/FBM models. They have a diverse customer base and utilize SEO and PPC advertising for traffic generation. The owners work 30 hours per week with one part-time employee. The business has been established since 2002 and has 2 employees. The asking price is $2,100,000 with a cash flow of $534,150 and a gross income of $1,800,450.
OPERATIONS
The business operates on a hybrid inventory model, utilizing a combination of stock/drop-ship and FBA/FBM models. One brand employs a stock/drop-ship model, while the other brand utilizes a hybrid FBA/FBM model. The owners currently work 30 hours per week and have one part-time employee. The business is run from the owner’s home, requiring minimal space. The business has 23 suppliers, with 6 suppliers making up the majority of the product offerings.
The business operates on a hybrid inventory model, utilizing a combination of stock/drop-ship and FBA/FBM models. They have 23 suppliers, mostly located in the northeastern United States. The majority of items are sourced within the USA.
MARKETING AND KEY METRICS
The primary traffic driver for one brand is organic SEO, accounting for 75-80% of traffic. The other brand focuses on PPC advertising, with an impressive ROAS of 13.4 year-to-date and a historical ROAS of 10+. The business recently engaged an SEO optimization expert and has seen dramatic results. They also utilize Google Ads campaigns to drive traffic and conversions.
The business operates through a dual sales channel, with 50% of sales coming from the website and 50% coming from Amazon. There is significant growth potential through the expansion of product lines, entering international markets, and increasing marketing efforts such as blog and video content creation, email campaigns, and paid ad budget.
The key metrics of this business include organic SEO traffic, PPC advertising performance (ROAS), sales growth (67% year-over-year), customer acquisition cost, and customer retention rate.
The business has a diverse customer base consisting of individuals who are interested in Catholic faith items. They attract customers through organic SEO, PPC advertising, and their reputation for high-quality products. The business has a strong focus on customer satisfaction and providing a positive customer experience.
BUSINESS MODEL & RESOURCES NEEDED
The business has two employees, including the owners. They work 30 hours per week, with one part-time employee working 30 hours per week as well. The business is run from the owner’s home and requires minimal space.
THE INDUSTRY
This business operates in the eCommerce industry, specifically in the religious products niche. The industry is characterized by the sale of religious items such as jewelry, statues, crosses, and apparel. Examples of other companies in this industry include Catholic faith retailers, religious gift shops, and online religious suppliers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including creating additional blog and video content related to products, restarting email campaigns, increasing paid ad budget, expanding product lines, and entering international markets. These strategies can help increase brand visibility, customer reach, and overall revenue.
Asking Price: $2,100,000
Gross Income: $1,800,450
Cash Flow: $534,150
Year Established: 2002
Employees: 2
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