Outdoor Camping Gear Ecommerce Retailer with Branded Consumer Products
This opportunity is a high growth Consumer Products Brand that offers a full line of Outdoor & Camping Gear direct to consumers, primarily via the Amazon.com platform. The company specializes in portable, inflatable relaxation gear – cushions, pillows, sleeping bags and more, all at affordable prices to its customers. Specializing to a broad and diverse outdoor recreational market, this company sells to a wide demographic, giving it exceptional reach in terms of market share. Thanks to a top-notch brand presentation, solid social presence and two brand-promoting landing pages (traffic is driven to Amazon), this Internet Retailer has realized year over year growth since inception on average tickets around $30 with high outstanding profit margin at 26% and less than 1% in OPEX. Selling on Amazon and fulfilling entirely through Amazon FBA, this is a well- positioned brand with all the boxes checked that savvy Amazon entrepreneurs are looking for in 2019. With wide international appeal, this Amazon Retailer currently warehouses the entirety of all incoming merchandise in Eastern Europe, serving as a cross-dock before product departs to Amazon in the United States. This business has a number of performance factors that make it stand out from the eCommerce crowd, including an average monthly visitor level of 45,000 via Amazon marketing services alone and a complete email database of over 75,000 opted-in contacts. Yet to invest in any kind of comprehensive SEO, advertising, or social media marketing to date, this savvy business is ready to expand paid advertising and marketing as well as branch into new categories and expand the product line. With an asking price of $1,800,000, cash flow of $633,000, gross income of $2,280,000, and being established in 2015 with 1 employee, this business offers a lucrative opportunity for growth and success in the branded consumer products e-commerce industry.
OPERATIONS
The company specializes in portable, inflatable relaxation gear – cushions, pillows, sleeping bags and more. They sell their products primarily via the Amazon.com platform and fulfill entirely through Amazon FBA. With an average monthly visitor level of 45,000 and a complete email database of over 75,000 opted-in contacts, this business is poised for further expansion through paid advertising, marketing, and new product development.
Currently, the business warehouses all incoming merchandise in Eastern Europe before it is sent to Amazon in the United States. There is an opportunity for new ownership to improve logistics by establishing a US-based entity or office to speed up freight operations and inventory turns.
MARKETING AND KEY METRICS
Currently, the business has yet to invest in comprehensive SEO, advertising, or social media marketing. However, they have a top-notch brand presentation, solid social presence, and two brand-promoting landing pages driving traffic to Amazon. With the potential to expand paid advertising and marketing efforts, as well as branch into new categories and expand the product line, there is significant growth potential in the marketing aspect of the business.
The business currently sells primarily through the Amazon.com platform. With the potential to expand into other sales channels, such as their own website or other e-commerce platforms, there is an opportunity for further growth and diversification.
The company’s key metrics include an average monthly visitor level of 45,000, a complete email database of over 75,000 opted-in contacts, an average ticket price of around $30, a profit margin of 26%, and less than 1% in operating expenses.
The business has a wide demographic of customers, as they specialize in outdoor and camping gear, which appeals to a broad range of outdoor recreational enthusiasts. Their customer base includes individuals who enjoy activities such as camping, hiking, backpacking, and other outdoor adventures.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 1 employee.
THE INDUSTRY
The branded consumer products e-commerce industry is a highly competitive market with a focus on direct-to-consumer sales. With a wide range of products targeting the outdoor and camping gear market, this business has seen consistent year-over-year growth. Examples of other successful businesses in this industry include REI, Backcountry, and Patagonia.
OPPORTUNITIES TO SCALE
There are multiple scale opportunities for this business. They can expand paid advertising and marketing efforts, branch into new categories and expand the product line, invest in comprehensive SEO, advertising, and social media marketing, and potentially open their own e-commerce website. Examples of scale opportunities include targeting specific niches within the outdoor and camping gear market, partnering with influencers or outdoor enthusiasts, and expanding internationally.
Asking Price: $1,800,000
Gross Income: $2,280,000
Cash Flow: $633,000
Year Established: 2015
Employees: 1
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