Outdoor Living Business with 12 Years of B2B Ecommerce Experience and 100% Repeat Order Rate from Big Box Retailers
Website Closers presents a thriving B2B eCommerce Brand that has become a leading Manufacturer and Importer of one-of-a-kind outdoor living, storage, and gardening products made of decay-resistant solid wood. The brand is well known in the industry and continues to grow its footprint every year.
OPERATIONS
The company works with some of the largest retailers of outdoor products in the industry, including Home Depot, Lowes, Target, Walmart, Amazon, Wayfair, Overstock, Houzz, and The Shopping Channel, among others. B2B sales are primarily generated by these Retail Partners via their eCommerce platforms, where the products are listed and sold, and the company dropships directly to consumers on behalf of these Retail Partners. They have a 100% Repeat Customer Rate with their Retail Partners.
Most products are developed in Canada and manufactured based on the company’s specifications. All products are sold B2B under the company’s brand name. Orders are drop-shipped one unit at a time to individual consumers on behalf of the company’s retail partners.
MARKETING AND KEY METRICS
The company has zero advertising spend as it leverages the name recognition of its Retail Partners to develop brand awareness among consumers. The brand has received inquiries from additional major retailers such as Ashley Furniture, Pottery Barn, and Belk Stores for potential partnerships.
The company has the opportunity to onboard more retail partners to sell their products on their online platforms. They can also add new products from various product categories and run PPC ads on Google and Amazon to increase brand exposure. Investing in a sales team to acquire new B2B retailer clients is another growth opportunity.
The company has a 100% Repeat Customer Rate with its Retail Partners, indicating strong customer loyalty. The Average Order size is $350.
The company works with some of the largest retailers in the industry, including Home Depot, Lowes, Target, Walmart, Amazon, Wayfair, Overstock, Houzz, and The Shopping Channel. Their products are sold directly to consumers through these retail partners.
BUSINESS MODEL & RESOURCES NEEDED
The company operates with a lean team of 3 members, including the current owner and two employees who handle daily tasks such as product development, order processing, accounts receivable, and inventory management. The current owner is available to stay on post-acquisition for a smooth transition.
THE INDUSTRY
The company operates in the outdoor furniture market, which has exceeded $18 billion in 2021 and is projected to grow by 5.9% through 2027. There has been a major shift among homeowners toward improving outdoor spaces, boosting the sale of outdoor furniture products. The company sets the standard for quality and offers a wide range of products to help people enjoy their time outdoors.
OPPORTUNITIES TO SCALE
The company has the potential for enormous scale by expanding its retail partnerships, adding new products, and running PPC ads. They could also develop their own DTC sales channel and invest in a sales team for B2B retailer client acquisitions.
Asking Price: $9,200,000
Gross Income: $5,480,515
Cash Flow: $1,752,126
Year Established: 2010
Employees: 2
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