Outdoor Product Ecommerce Business with Multiple Storefronts
This six-year-old ecommerce business operates in the Outdoor, Tactical and Survival Products niche. The company sells some products under its brand name and many of its products are purchased as gifts. It continues to penetrate related markets outside the tactical/survival niche. The business uses a hybrid inventory management model, with some inventory housed and shipped from a small warehouse, and others using Amazon Fulfillment. The company is well-rounded in that it sells products via a five-star Amazon storefront as well as two highly polished ecommerce websites. The final sale price is $125,000, with an annual gross income of $1,003,000. The business generates a cash flow of $62,000 annually and was established in 2010. With only one employee, this is an excellent opportunity for entrepreneurs.
OPERATIONS
The company operates within the highly profitable Outdoor, Tactical and Survival Products vertical and uses a unique hybrid inventory model. Some products are shipped from a small warehouse and others use Amazon Fulfillment services. The company has a proven revenue stability track record and minimal seasonality to its product lineup, creating a simple and reliable operations experience. The company features a 20% return customer rate and a large and diversified SKU lineup that has penetrated related markets outside the tactical/survival niche, including the Walmart ecommerce marketplace.
The company uses a hybrid inventory management model where some inventory is housed and shipped from a small warehouse and others are Fulfilled By Amazon (FBA). Products are sold via the company’s five-star Amazon storefront and two highly polished ecommerce websites. The company is building proprietary mobile apps that target its niche customer base.
MARKETING AND KEY METRICS
This business has a highly diversified SKU lineup that has penetrated related markets outside the tactical/survival niche. Marketing takes place through numerous channels, including a five-star Amazon storefront, two highly polished ecommerce sites and a proprietary mobile app aimed at its niche customer base. The company also uses a cloud-based inventory management system, adding further efficiency to its marketing process.
The business generates sales via multiple sales channels, including a prestigious five-star Amazon storefront and two highly polished ecommerce websites. It has recently expanded into the Walmart ecommerce marketplace. Additionally, the company is building proprietary mobile apps that target its niche customer base and are currently in development. The business offers opportunities for rapid scalability and high levels of growth.With proven profitable growth solely on organic traffic alone and solely through the company’s dot com storefront, this business is an absolute standout opportunity in an otherwise competitive market where differentiation is key, and this scalability can be extended to other sales channels like Amazon.com and Jet.com.
The key performance indicators for this business include a 20% return customer rate, sales via multiple ecommerce websites and a five-star Amazon storefront. Revenue stability over the last 6 years and minimal seasonality allows simple and reliable operations management. With a diverse SKU lineup and Walmart ecommerce marketplace penetration, the business provides opportunities for rapid scalability.
This ecommerce business has a highly diversified customer base that includes outdoor enthusiasts, tactical and emergency response personnel and those seeking tactical gear and accessories. The store sells a few products under its brand name, many of which are purchased as gifts. A 20% return customer rate is indicative of the exceptional customer service and high-quality products this ecommerce business provides.
BUSINESS MODEL & RESOURCES NEEDED
This ecommerce business is a genuine turn-key opportunity with only one employee. The company is run efficiently with operations processes that require minimal staff intervention.
THE INDUSTRY
The company operates within the highly profitable Outdoor, Tactical & Survival Products vertical. This market includes outdoor recreational activities, as well as tactical and survival gear for emergency response situations. Industries serving this vertical range from hunting and fishing to emergency response equipment and military-grade equipment suppliers. Additionally, there are related niches serving outdoor enthusiasts, including camping and hiking gear. The business also penetrates related markets outside the tactical/survival niche. An example of such a market includes the Walmart ecommerce marketplace platform.
OPPORTUNITIES TO SCALE
This ecommerce business offers significant opportunities for scalability. With the ability to scale up its current product assortment quickly, penetrate related markets outside the tactical/survival niche, and expand into new ecommerce sales channels or retail partnerships, the company offers multiple paths for growth. The recent expansion into the Walmart ecommerce marketplace and the soon-to-be-released proprietary mobile apps add additional scalability potential.
Asking Price: $125,000
Gross Income: $1,003,000
Cash Flow: $62,000
Year Established: 2010
Employees: 1
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