Patented & Proprietary Drinkware Retailer for Sale
This leading eCommerce company in the drinkware and barware niche offers a branded line of Christmas stockings fitted with a tap, which has become a top-seller with retailers on Amazon. The product has earned high-profile recognition from BuzzFeed, Cosmopolitan, and Delish, and they have three approved patents. The brand utilizes a hybrid business model, capitalizing on sales across several channels including Amazon, a polished dot com storefront, and retail sales. The owners have focused largely on Instagram marketing, but there is growth potential through further marketing efforts, adding products, exploring more brick and mortar sales and globalizing the business. The current asking price is $150,000.
OPERATIONS
The business has a seasoned business model that has enabled it to experience 100% YoY growth since its inception. The owners have focused most of their efforts driving traffic through Instagram, but there are many untapped opportunities like PPC, SEO, social media, email marketing campaigns, influencer marketing, email lists, etc.
The current owners have an excellent relationship with their supplier, which can transfer over nicely to the new owner. The company’s current logistics and supply chain work perfectly as the owners use a minimalist approach to keep both the cost and complexity of logistics low.
MARKETING AND KEY METRICS
Most of the marketing efforts are invested in Instagram. The brand has gained recognition from media outlets like BuzzFeed, Cosmopolitan, and Delish to name a few, and the sales channels include Amazon, a polished dot com storefront, and retail sales.
The business’s sales channels include Amazon, a dot com website, and offline retail stores. The opportunity to expand on the retail side is significant. The current owners have crafted a list of contacts that can supply the new owner in this area, and capitalizing on the global Amazon market would surely raise sales.
Key metrics to measure the success are revenue, traffic, social media followers, email subscribers, and sales channel performance (Amazon, Dotcom, Retail).
The ideal customers for this brand are those seeking unique drinkware designs and products of high quality.
BUSINESS MODEL & RESOURCES NEEDED
As there is only one product to sell, the team consists only of one highly efficient employee that can manage all aspects related to the business.
THE INDUSTRY
The drinkware market has grown significantly over the last few years, especially with the upsurge in demand for online retail platforms. Customers are now seeking individualized and original barware designs, and the business has identified such an opportunity. Therefore, the future for this business will continue to be shining, considering that the drinkware market is set to hit $630 billion by 2026.
OPPORTUNITIES TO SCALE
The business can continue to grow by expanding beyond just the product it currently offers. With only one SKU being offered presently, the ability to add products under the owned brand are great as the owners have an excellent relationship with their supplier that will transfer over nicely. Moving further with retail sales (which the current owners have a list of contacts to supply the new owner) and entering the global Amazon market are surefire ways to raise sales in the forthcoming season.
Asking Price: $150,000
Gross Income: $460,420
Cash Flow: $128,645
Year Established: 2013
Employees: 1
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