Patented School Safety Products Retailer – Ecommerce & B2B Sales
This eCommerce retailer specializes in providing school safety products for active shooter situations. They offer a patented and proprietary product line that includes classroom and office window lockdown safety shades, proprietary door locks, and emergency medical kits. With the increasing demand for safety solutions in educational institutions, non-profit organizations, government entities, and medical facilities, this business is well-positioned for growth. Their operations are lean and scalable, operating as a dropship eCommerce business with no warehouse space or inventory management. The business has been established since 2012 and currently has 2 employees.
OPERATIONS
The business operates as a dropship eCommerce retailer, using contractors and a virtual assistant to handle product shipments and customer service. They sell their products exclusively through their eCommerce storefront and have the opportunity to expand by selling on Amazon. With their lean operations and scalable business model, the business can be operated by anyone from anywhere in the world.
The business operates as a dropship eCommerce retailer, meaning that they do not hold inventory. Products are shipped directly from the manufacturer to the customer. This streamlined supply chain allows for efficient order fulfillment and reduces the need for warehouse space and inventory management.
MARKETING AND KEY METRICS
The business targets three specific verticals: classroom and office window lockdown safety shades, proprietary door locks, and emergency medical kits. They market their products to schools, places of worship, office and medical buildings, and government entities. Through online marketing channels such as social media, search engine optimization, and targeted advertising, they aim to reach their target audience and communicate the importance of their safety products.
The business currently sells exclusively through their eCommerce storefront. To drive growth, they have the opportunity to expand their sales channels by selling on platforms such as Amazon. By leveraging the reach and customer base of these platforms, they can increase brand visibility and access a larger market.
Key metrics for this business include monthly sales revenue, customer acquisition cost, customer retention rate, average order value, and return on investment for marketing efforts. These metrics help to measure the effectiveness of marketing strategies and the overall financial performance of the business.
The customer base for this business includes educational institutions such as schools and universities, non-profit organizations, government entities, and medical facilities. These customers have a need for safety solutions and are actively seeking products that can protect occupants and save lives during active shooter situations or emergencies.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 2 employees, including a virtual assistant who handles customer service duties. As a lean and scalable operation, there is potential to hire additional employees as the business grows.
THE INDUSTRY
The active shooter and school safety products industry is a rapidly growing sector driven by the increasing need for safety solutions in educational institutions, non-profit organizations, government entities, and medical facilities. With the rise in active shooter incidents and emergency situations, there is a heightened focus on implementing measures to protect occupants and save lives. This industry includes companies that provide a range of safety products such as lockdown shades, door locks, and emergency kits. Examples of businesses in this industry include XYZ Safety Solutions, ABC School Safety Products, and DEF Emergency Preparedness Supplies.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One opportunity is to expand their product line to include additional safety products or related accessories. This would allow them to cater to a broader range of customer needs and increase revenue. Additionally, they can explore partnerships with other businesses in the safety industry to offer bundled packages or cross-promotions. Finally, they can invest in targeted marketing campaigns and advertising to reach a larger audience and drive sales.
Asking Price: $1,400,000
Gross Income: $1,108,265
Cash Flow: $359,112
Year Established: 2012
Employees: 2
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