swimwear model

Popular Swimwear Brand With High Repeat Order Rate and In-House Designs

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This eCommerce swimwear brand specializes in producing and selling a variety of swimwear for men and women. With a strong social media following of over 162,000 followers and exclusive designs known for their compelling and unique appeal, this brand has achieved impressive revenue in a highly competitive industry. The company boasts a 23% repeat customer rate and attracts over 1 million consumers annually.

OPERATIONS

The owners currently work an average of 30 hours per week, handling website maintenance, eCommerce tracking, production oversight, and product design. With the addition of a virtual assistant and swimwear designer, these tasks could be significantly reduced. The company operates with a team of 3 employees responsible for sewing, fabric cutting, and shipping coordination. The production area spans 600 square feet, with an additional 150 square feet used for warehousing and 250 square feet for shipping and administration.

The company currently handles shipping and fulfillment in-house, averaging 14 orders per day. As the business scales, implementing a third-party logistics provider could streamline shipping practices and reduce operational costs.

MARKETING AND KEY METRICS

The brand employs a strategic marketing mix including Facebook and Google advertising, affiliate marketing, and SEO to drive sales and consumer interest. Potential areas for growth include influencer marketing, wholesale offerings, and building industry relationships. SKU development and expansion into related verticals such as beach accessories and bath products could increase customer lifetime value.

The company utilizes various sales channels, including its own website, social media platforms, and sales hubs like Walmart.com. There is also potential for growth through influencer marketing, wholesale offerings, and building industry relationships.

Key metrics for this business include a 23% repeat customer rate, an average order value of $83, and a consistent annual visitor rate of over 1 million consumers.

The customer base for this swimwear brand consists of men and women who are interested in unique and provocative swimwear designs. The brand has a strong following on social media, attracting over 162,000 cumulative followers. The 23% repeat customer rate indicates that customers appreciate the quality and appeal of the brand’s products.

BUSINESS MODEL & RESOURCES NEEDED

The current team consists of 3 employees responsible for sewing, fabric cutting, and shipping coordination. With the addition of a virtual assistant and swimwear designer, the workload for the owners could be significantly reduced.

THE INDUSTRY

The swimwear industry is a highly competitive market, with many established brands and fashion trends influencing consumer preferences. This eCommerce swimwear brand stands out by offering unique and provocative designs that inspire customers to live out their fantasies. With its strong social media following and high repeat customer rate, the company has successfully differentiated itself in the industry. Examples of other companies in the swimwear industry include Victoria’s Secret, Speedo, and Roxy.

OPPORTUNITIES TO SCALE

The company has opportunities for scale through extended product development in swimwear and related categories, such as beach bags, towels, and bath products. Additionally, expanding sales on Walmart.com and leveraging influencer marketing can drive further growth. The high repeat customer rate and strong social media following provide a solid foundation for scaling the business.

Asking Price: $850,000
Gross Income: $450,952
Cash Flow: $217,684
Year Established: 2001
Employees: 3

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