Positioned for Success: Leveraging a Specialized Niche Ecommerce Website for Growth

This ecommerce website caters to military and PMC personnel to provide them with the equipment they need which is not issued to them. The company already has a strong presence in the operator community with over 4,500 bounced-out and valid emails of current and past customers. Aggressive marketing campaigns and alternative channels like Amazon and eBay can be utilized for immediate growth. The PMC and Military operator aftermarket is predicted to grow in the future with more discerning consumers who have disposable income. This online business is positioned for scale and expansion.

OPERATIONS

The company focuses on providing professional operators with the equipment they need and can use easily, which is not issued to them. They cater to a niche market with a strong base in the operator community. The ecommerce website has a great supply chain management system to ensure timely delivery of items. The company also utilizes aggressive and active marketing campaigns to increase sales. With the potential of using Amazon and eBay as alternative channels, the company is well-positioned for growth.

This ecommerce website has a great supply chain management system to ensure timely delivery of items. They work with suppliers to bring new products to market and aim to have the latest equipment demanded by military and PMC personnel.

MARKETING AND KEY METRICS

The company utilizes aggressive and active marketing campaigns to increase its customer base. Alternative channels like Amazon and eBay can be utilized for immediate growth. The company also has 4,500 bounced-out and valid emails, and a strong presence in the operator community.

Opportunities for immediate growth include alternative channels such as Amazon and eBay, as well as aggressive and active marketing campaigns using the hugely viable customer base already established.

Key metrics for this niche ecommerce website include number of sales, customer acquisition and retention, inventory turnover, and website traffic.

The customer base for this niche ecommerce website includes military and PMC personnel who require equipment that is not issued to them.

BUSINESS MODEL & RESOURCES NEEDED

The online business has one employee managing operations.

THE INDUSTRY

The military and PMC personnel aftermarket is a niche market that caters to individuals looking for equipment that is not provided by their country or organization. The market is predicted to grow as the number of military and PMC personnel increases. This online business fills the niche in the market for equipment needed by these personnel which is not issued to them.

OPPORTUNITIES TO SCALE

The PMC & Mil operator aftermarket is only growing in the foreseeable future. Additional sales channels and marketing campaigns can provide growth opportunities. The ecommerce website can also expand into new niches within the operator community to expand its customer base.

Asking Price: $25,000
Gross Income: $71,099
Cash Flow: $6,389
Year Established: 2009
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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