Premium European Baby Formula Retailer – Ready to Buy!
This eCommerce retailer offers premium organic baby formula made with the highest quality ingredients sourced from biodynamic farms, meeting European Union standards. With a monthly run rate of over $1M and 15,000 active, repeat customers, this business has unlimited potential for growth as it expands from infant formula to other baby products and uses Brex credit for supplier terms.
OPERATIONS
All inventory is purchased directly from approved European suppliers and shipped from 3PL and seller-owned warehouses, where orders are then shipped directly to customers. The company has optimized its supply and distribution chains, achieving a bottom line margin of approximately 20% and showing annualized earnings of approximately $2.8 million.
All inventory is purchased directly from approved European suppliers and shipped from 3PL and seller-owned warehouses. The company has leveraged supplier terms on Brex Credit and relationships with key shipping providers to optimize costs and streamline operations while maintaining high-quality standards.
MARKETING AND KEY METRICS
The company leverages advertising to significantly grow sales and obtain market share. Currently, it sells three brands of European baby formulas exclusively online.
This company has unlimited potential for growth, including expanding its product line to include all baby products, such as baby cereals, snacks, and skin care. Its effective relationships with its current manufacturers can be leveraged to rapidly and seamlessly scale.
Annualized sales of $12 million with recurring customer rate of 75%, monthly run rate of over $1M, and a bottom line margin of approximately 20%.
The company has 15,000 active, repeat customers who appreciate the quality and safety of the all-natural and organic formula.
BUSINESS MODEL & RESOURCES NEEDED
The company has a lean team of four employees.
THE INDUSTRY
This company operates in the organic baby formula market, which is part of the larger baby product industry. The industry has experienced significant growth in recent years, with global market demand for organic baby food projected to grow at a CAGR of over 11% from 2021 to 2028. This company meets the growing demand for organic baby food that meets European Union standards for quality and safety.
OPPORTUNITIES TO SCALE
There are numerous opportunities for growth, including expanding the product line to include all baby products, expanding into different markets globally, and creating strategic partnerships with complementary brands. The company’s optimized supply and distribution chains, leveraging of suppliers’ terms, and partnerships with shipping providers allow for flexible scaling.
Asking Price: $8,750,000
Gross Income: $13,100,280
Cash Flow: $2,867,854
Year Established: 2019
Employees: 4
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