Private Label Beauty & Skincare Brand with Social Media Presence & Shopify Ecommerce Retailer – Ready for Amazon Expansion
This beauty and skincare brand focuses on tackling issues with aging skin. They offer a range of products that have proven themselves to be effective. The company primarily sells through their Shopify website, but there is an immediate opportunity to expand to Amazon. The brand has a large social media presence and uses video tutorials to showcase their products. With a rapid growth rate of 35%, they have successfully targeted both men and women.
OPERATIONS
The company operates within the massive skincare industry, which is projected to grow significantly in the coming years. They source their skincare products from U.S. companies and their beauty tools from China. Their product lineup includes 14 SKUs, with their hot mist steamer being the top-selling product. They have a strong focus on social media marketing, using photos and videos to demonstrate the effectiveness of their products.
The company sources their skincare products from U.S. companies and their beauty tools from China. They maintain an inventory of between 1,000 and 5,000 units and ship up to 100 packages a day. The company is highly automated, with tasks such as shipping orders, handling customer service, and managing social media platforms.
MARKETING AND KEY METRICS
The company relies heavily on social media marketing to promote their brand and products. They use photos and videos to showcase the benefits of their skincare products, and engage with their audience through tutorials and testimonials. They also have an affiliate marketing program with over 185 ambassadors, which helps to drive traffic and boost sales.
The company currently sells exclusively through their Shopify website. However, there is an immediate opportunity to expand to Amazon, which could significantly increase their reach and sales. By leveraging Amazon’s platform and targeting the 3rd party sellers market, the company can tap into a larger customer base and drive further growth.
The company measures key metrics such as sales growth rate, customer acquisition cost, repeat customer rate, and average order value. These metrics are used to assess the performance of the business and guide decision-making.
The company’s customer base consists of both men and women, with an emphasis on women between the ages of 24-44. They have also seen an increase in male customers in recent months. The company has built a loyal following through their effective social media marketing and video tutorials, which demonstrate the benefits of their products.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 1 employee who handles various tasks such as shipping orders, customer service, email marketing, and social media management.
THE INDUSTRY
The beauty and skincare industry is a massive market valued at $98.83 billion in 2020 and projected to grow to $145.82 billion by 2028. Skincare products are used by both men and women, with surveys indicating that 65% of women and 37% of men in the U.S. use skincare products on a daily basis. The industry has seen a trend of celebrities endorsing skincare products or launching their own brands, which has driven sales. The company operates within this industry and targets both men and women with their skincare products.
OPPORTUNITIES TO SCALE
There are several opportunities for scale within this business. One opportunity is to recruit new social media influencers to boost brand awareness and conversion rates. Another opportunity is to send samples to health product retailers for promotional value. The company can also explore search engine optimization (SEO) to improve their website’s ranking and consider posting their tutorial videos on popular platforms such as YouTube and TikTok. These strategies can help the company reach a wider audience and drive growth.
Asking Price: $464,000
Gross Income: $172,000
Cash Flow: $155,804
Year Established: 2020
Employees: 1
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