Private Label Brand Children’s Gifts Business – 4 Years In Operation, Tier 500 Merch By Amazon Account

An established eCommerce retailer specializing in selling high-demand gifts, stuffed animals, children’s décor, and novelty 3D mugs under their own private label brand. The company boasts a 98% Amazon Seller Rating with a solid product review. It operates a 100% inventory stock model with a balance of Amazon FBA and 3PL, and a third-party inspection agency ensures quality assurance.

OPERATIONS

The company requires 5-7 hours each week to maintain its impressive growth rate. The current owner is responsible for product research, product development, and PPC oversight. The company also works with two remote workers, including a full-time virtual assistant and a part-time graphic designer based in the Philippines.

The company operates on a 100% inventory stock model, with a balance of Amazon FBA and 3PL, and a third-party inspection agency ensures quality assurance.

MARKETING AND KEY METRICS

To date, the company has marketed through PPC, Sponsored Ads, Sponsored Brands, and Headline Ads to drive increased awareness and sales on Amazon. Social media improvements and targeted marketing are some of the areas where they can expand.

The company offers straight forward opportunities for immediate scale such as the creation of a multi-channel marketing plan, developing retail distribution channels, expanding sales channels, and more SKUs.

The company boasts an average order value of $17.40 with about 70+ SKUs. It carries an enviable Amazon status, with straight forward scale opportunities immediately available. The top-selling product is a plush sloth toy, accounting for about 25% of the company’s revenue.

The company caters to customers looking for children’s gifts, stuffed animals, children’s décor, and novelty 3D mugs, and has a 98% Amazon Seller Rating with solid product reviews.

BUSINESS MODEL & RESOURCES NEEDED

The company works with two remote workers, including a full-time virtual assistant and a part-time graphic designer based in the Philippines.

THE INDUSTRY

The eCommerce retailer belongs to the children’s products and gifts industry, offering a variety ranging from stuffed animals to children’s décor. The company capitalizes on the whimsical to bring in customers and has a strong foothold in this lucrative vertical, with straight forward opportunities for immediate scale.

OPPORTUNITIES TO SCALE

The company offers strong scale opportunities through the creation of a multi-channel marketing plan, more SKUs, the development of retail distribution channels, and an expansion into adjacent verticals.

Asking Price: $1,250,000
Gross Income: $1,278,068
Cash Flow: $293,429
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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