Proprietary European Weighted Blanket Brand – 172 AOV, Strong YOY Sales and Profit Growth
This eCommerce business specializes in proprietary and trademarked weighted blankets designed to improve sleep and health. These therapeutic blankets use the principles of Deep Pressure Stimulation (DPS) to provide a calming effect, benefiting those with sleep, stress, anxiety, Asperger Syndrome, and autism disorders. The business has seen tremendous growth, with 90% of sales coming from Denmark, and now expanding internationally in countries such as Sweden and Germany. The typical customer is a woman aged 30 to 55, values their health and earns a good salary. The company has a strong online presence and national exclusivity agreements with suppliers.
OPERATIONS
The company uses a 100% stock inventory model and maintains a one-month stock along with an additional two months of safety stock. Orders are placed every six to eight weeks. The owner, along with a demand planner, manages inventory. The company has excellent payment terms with its supplier. The owner only devotes seven hours per week to advertising and ensuring revenue targets are met, and manages team members, assisting with any issues that may arise. Two part-time employees manage customer service tickets by phone, email, chat, and social media. Agencies and experts handle SEO, Google Ads, affiliate marketing, CRO, email marketing, and social media.
The business has national exclusivity agreements with its supplier, a trademarked, market-leading brand. The owner and a demand planner manage inventory and use a 100% stock inventory model, with orders placed every six to eight weeks. The company has excellent payment terms with its supplier, paying 20% upfront for manufacturing to begin, with the remaining 80% only due 55 days later.
MARKETING AND KEY METRICS
The business has a significant online presence and markets primarily to customers aged 30-55, who value their quality of life and health. They advertise through various online channels and agencies, where Return on ad spend across the board have been exceptional. Excitingly, opportunities for growth are numerous given the brand’s success in Denmark and Sweden, and its upcoming launch in Germany.
The company has a strong online presence and markets primarily to customers aged 30-50, who value their quality of life and health. They advertise through various online channels and agencies and have seen exceptional Return on ad spend. Given the brand’s success in Denmark and Sweden and its upcoming launch in Germany, opportunities for growth are numerous.
The company’s AOV (Average Order Value) is $172, with strong YOY sales and profit growth. The business serves customers throughout Denmark, Sweden, and is expanding to Germany. Ninety percent of the sales come from Denmark, with the typical customer being women aged 30-55, who value health and quality of life. The company has high lifetime value customers, with most people in Denmark valuing better sleep quality.
The typical customer is a woman aged 30-55, values their health, interested in acquiring products that improve sleep quality, and earns a good salary. The company sells to all demographics in Denmark since most people see value in improving their sleep quality. Since these customers have a high lifetime value, they continue to support the brand and product.
BUSINESS MODEL & RESOURCES NEEDED
The owner manages team members and assists with any issues that may arise, devoting around seven hours per week. Two part-time employees manage customer service, addressing all tickets by phone, email, chat, and social media. Additionally, agencies and experts handle most areas of the business.
THE INDUSTRY
Weighted blankets are a type of blanket with greater weight, filled with tiny glass spheres made from natural siliceous sand, providing a calming physical pressure effect. These blankets are proven to improve relaxation in the human body, benefiting those with sleep, stress, anxiety, Asperger Syndrome, and autism disorders. The weighted blanket market is growing, and the online distribution channel of the market is forecasted to witness rapid growth, driven by the rise in competition and internet boom in recent years.
OPPORTUNITIES TO SCALE
The eCommerce business has seen rapid growth since inception and only requires seven hours of work per week from the owner. The company is ready to scale to even greater heights given its successful online presence and upcoming international expansion to Germany, an even larger market than Sweden. With no need for much sweat equity, the business is perfect for ambitious buyers.
Asking Price: $2,900,000
Gross Income: $2,767,798
Cash Flow: $579,284
Year Established: 2020
Employees: 2
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
