Providing Products and Services to McDonald’s Franchisees
This BRANDED portfolio Internet Company in the Office and Store Supplies and Software as a Service (SaaS) space capitalizes fully on the day-to-day needs of one of the most reliable and profitable buyer bases on the planet: McDonald’s Franchise Owners. The business offers back office supplies on the eCommerce side and an innovative web and mobile app-based on-demand staffing solution on the SaaS side. This portfolio of tightly focused solutions also offers web development solutions for the Franchisee, one of multiple facets in this portfolio which have scale and expansion written all over them.
OPERATIONS
The business is highly streamlined and un-seasonal, featuring a drop-ship model for brown box goods and supplies, it is perfectly situated as a relocatable and low-overhead platform, meaning competition-destroying industry-best pricing to the customer. The massive intangible included in this business is to get inside the doors of McDonald’s Franchisee owners, where the possibilities for growth, even outside the current product and service offerings, is unlimited. This is a very rare opportunity to step into the high-volume fast food service and supply business that typically sees massive barriers to entry, without the pitfalls of the industry’s historically old-fashioned, brick and mortar supply model and with the option to scale internationally.
The business relies on suppliers for back office supplies and brown box goods, which are drop-shipped to customers. The app-based on-demand staffing solutions are facilitated in-house.
MARKETING AND KEY METRICS
The business leverages its website, email marketing, and social media to connect with its target audience. The focus is on innovative solutions and affordability supported with excellent customer service.
The business leverages its website, email marketing, and social media to attract new customers. There are opportunities to expand the current product and service offerings to target a larger market.
Key metrics include customer acquisition costs, customer retention rates, website traffic, conversion rates, and revenue growth.
The customer base is McDonald’s Franchise Owners who rely on the business for their back office supplies, on-demand staffing solutions, and web development solutions.
BUSINESS MODEL & RESOURCES NEEDED
The business has 2 employees who handle day-to-day operations including IT, customer service, marketing, and finance.
THE INDUSTRY
The online business operates in the fast-food service and supply industry to deliver back office supplies, on-demand staffing solutions, and web development solutions to McDonald’s Franchise Owners. This is a highly competitive market, however, the business model and customer-base makes the business highly profitable. Examples of competitors are Sysco, US Foods, and Ecolab.
OPPORTUNITIES TO SCALE
There are several opportunities for scale including expanding the product and service offerings to target a larger market, expanding internationally, and increasing efficiencies in the drop-shipping model.
Asking Price: $1,300,000
Gross Income: $853,454
Cash Flow: $370,941
Year Established: 2013
Employees: 2
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