Rapidly Growing Hair & Beauty E-Commerce Brand With Proprietary Hair Extensions and High Customer Retention Rates
This eCommerce brand specializes in hair care and beauty products, with a strong focus on proprietary hair extensions. They have built a solid reputation as a leader in the industry and have a growing customer base. Their products have been copied by major hair extension brands. The company utilizes social media and visual appeal to drive sales. They operate internationally and source from trusted suppliers. The hair extensions industry is rapidly growing and offers significant profit opportunities. The company has a strong marketing strategy, with a mix of paid and organic traffic. They have a dedicated team and maintain inventory through 3PL warehouses.
OPERATIONS
The company operates internationally, offering their hair care and beauty products in the US, Canada, the UK, Australia, and New Zealand. They have established relationships with two main suppliers, ensuring reliable service. The company has a diverse product portfolio, with a strong focus on their proprietary hair extensions. They have a high average order value and have expanded their product line. The company has a dedicated team in place to handle daily operations, allowing for minimal owner involvement.
The company maintains relationships with two main suppliers who have been working with them for over 5 years. They ensure reliable service and quality products. The company keeps inventory available to meet demand, typically holding about three months’ worth of stock. Products are shipped from three 3PL warehouses, allowing for efficient logistics.
MARKETING AND KEY METRICS
The company employs a healthy mix of paid and organic traffic for marketing. They utilize PPC ads to drive a significant portion of their profits and have a strong SEO strategy that generates organic traffic. The company maintains a blog on their website, attracting a large number of monthly visitors. They have a strong social media presence with collaborations and influencer partnerships. Email marketing campaigns also contribute to their marketing efforts.
The company has experienced strong growth through their sales channels. They have a significant following on social media, which drives sales. Additionally, their SEO efforts and PPC ads contribute to sales growth. There are opportunities for further growth by expanding listings onto popular eCommerce websites such as Amazon, Walmart, and eBay.
The company has achieved impressive metrics, including 106,000+ followers on social media and a 20% repeat customer rate. They have a high average order value and a growing customer base. Their SEO efforts generate over 100,000 unique monthly visitors. The company also has a substantial email database and engages effectively with their audience on social media.
The company has a diverse customer base, with sales in the US, Canada, the UK, Australia, and New Zealand. They have a strong following on social media, and their products have been well-received by customers. The company has a high repeat customer rate, indicating customer satisfaction and loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The company has an experienced team in place to handle daily operations. This includes a social media manager, manager in charge of emails and graphic design, supply chain manager, and customer service representatives. The current ownership works only 10 hours per week, allowing for potential owner flexibility.
THE INDUSTRY
The hair care and beauty industry is highly profitable, with the hair extensions segment experiencing significant growth. This company has established itself as a leader in the industry, particularly with their proprietary hair extensions. The market for hair extensions has grown rapidly, especially with the rise of online shopping and the ability for customers to apply the product themselves. The industry is projected to earn billions of dollars globally. Examples of other successful hair care and beauty brands in this industry include Luxy and Zala.
OPPORTUNITIES TO SCALE
The company has ample opportunities for scale. They could expand their product offerings, including introducing products in new hair categories. This would provide a significant boost to sales. Additionally, they could expand their listings onto popular eCommerce platforms to reach a wider audience. The company’s strong repeat customer rate and growing customer base indicate potential for continued growth and expansion.
Asking Price: $3,400,000
Gross Income: $3,205,500
Cash Flow: $915,038
Year Established: 2016
Employees: 6
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