Rapidly Growing Home Decoration E-Commerce Business For Sale
This eCommerce company specializes in selling its own proprietary line of highly unique home decor products with customization options for each order. The company has maximized profits with a low-overhead hybrid model that uses a mix of its own warehouse and Amazon’s Fulfillment By Amazon warehouses for 2-day Prime shipping. In addition to Amazon, the company sells on other platforms, resulting in a more rounded channel mix. With its well-operated and scalable business model, the company presents significant opportunities for growth, whether that’s SKU expansion, wholesaling, or social and marketing strategies. The company has been established since 2014 and has two employees.
OPERATIONS
The business tailors its unique home décor products to the needs of each individual customer and ships the products from its own warehouse or Amazon’s Fulfillment By Amazon warehouses. The company has a highly skilled team that operates the business model with low overhead and a focus on maximizing margins.
The company uses a hybrid mix of shipping – some products are shipped from its own warehouse, and some are shipped via Amazon’s Fulfillment By Amazon warehouses, which results in Free, 2-Day Shipping (Prime Shipping). This shipping method helps maximize profits and margins.
MARKETING AND KEY METRICS
The company markets its unique home decor products on Amazon, eBay, Etsy, and Houzz. Selling proprietary products on the Amazon platform is highly valuable because there is no Buy Box competition, and the Amazon account has a 5-star rating.
The company sells its unique home decor products on Amazon, eBay, Etsy, and Houzz. The company presents significant opportunities for growth, whether that’s SKU expansion, wholesaling, or social and marketing strategies.
The company has seen over 100% YoY growth in its proprietary product line. Its hybrid model has maximized profits, and it has minimized risk with a near-nonexistent need for high-maintenance human capital overhead, which has laid the foundation for incremental sales growth to be found through many channels.
The company’s customer base includes people who want to personalize their homes. The business tailors its unique home décor products to the needs of each individual customer, creating a far more substantive business than the average eCommerce or Amazon Seller.
BUSINESS MODEL & RESOURCES NEEDED
The company has two highly skilled employees that operate the business model with low overhead and a focus on maximizing margins.
THE INDUSTRY
The home decor industry is a growing market as people continue to personalize their homes. According to a report by Market Research Future, the global home decor market is expected to grow at a CAGR of 4.2% during the forecast period from 2020-2027. Examples of companies in this market include Wayfair, Kirkland’s, and HomeGoods.
OPPORTUNITIES TO SCALE
This eCommerce company presents significant opportunities for growth, whether that’s SKU expansion, wholesaling, or social and marketing strategies. The company’s highly unique, branded product line in designs that no other company has the right to sell presents a competitive advantage. The low-overhead hybrid model has laid the foundation for incremental sales growth to be found through many channels.
Asking Price: $499,000
Gross Income: $392,400
Cash Flow: $127,500
Year Established: 2014
Employees: 2
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