Reputation Management Digital Agency: 9 Years in Business, SBA Pre-Approved
This highly ranked online reputation management and full-service digital agency has been successfully operating for 9 years. The agency primarily focuses on providing online reputation management including brand management, online public relations (PR), search engine optimization (SEO), social media management and pay-per-click management (PPC) across multiple digital channels. The company attracts new business organically, based on its well-earned reputation and word of mouth referrals. With limitless paths to reliable and exponential success, the agency has tremendous potential to scale through social media marketing and advertising, website design and development, cultivating affiliate relationships, and developing strategic referral partners.
OPERATIONS
The business operates as a full-service agency specializing in digital reputation management and advanced SEO strategies. The company’s services include brand management, online public relations (PR), search engine optimization (SEO), social media management, and pay-per-click management (PPC) across multiple digital channels. The company focuses on maintaining strong client relationships and continually pursues lead generation. The current owner manages all aspects of the business, from sales and project management to client relationship management and contractor supervision, with the help of a group of contractors.
As a digital agency, the business does not require any supply or logistics management but operates through an efficient contracting workforce model.
MARKETING AND KEY METRICS
The company has primarily focused on organic lead generation and currently carries little to no advertising. There is enormous potential for paid advertising, along with numerous avenues for expansion, including partnering with law firms, public relations firms, marketing firms, other digital agencies, and corporate service providers. Overall, this business has tremendous scaling potential.
The company mainly focuses on organic lead generation through word-of-mouth referrals and has significant potential for scaling up advertising and paid media placement. Numerous joint venture and partnership opportunities with law firms, public relations firms, marketing firms, other digital agencies, and corporate service providers exist.
The company’s key metric is organic lead generation, along with maintaining strong and loyal client relationships. The company continually pursues lead generation activities that serve as a testament to the company’s reputation and attract new business organically.
The business specializes in reputation management and tailors its services to individuals, celebrities, and large and small businesses looking for a strategic range of online reputation management services.
BUSINESS MODEL & RESOURCES NEEDED
The current owner manages all aspects of the business from sales and project management to client relationship management and contractor supervision with deliverables completed exclusively through a group of contractors.
THE INDUSTRY
With a strong presence in the reputation management industry, this company is a fantastic investment for any capable buyer. The digital age is characterized by the power of search engines, where brand reputation is critical. In this day and age, reputation management is not a luxury but an essential factor from small businesses to large enterprises. The market for reputation management is expected to increase by 25.6% by 2025 to exceed the $66 billion-dollar-mark. The industry has witnessed substantial growth in 2020 as people crave virtual experiences due to the pandemic.
OPPORTUNITIES TO SCALE
The business can scale in numerous ways, including social media marketing and advertising, website design and development, cultivating affiliate relationships, and developing strategic referral partners. By expanding the company’s core business areas, increasing advertising, and brand awareness, there is unlimited potential to achieve double-digit growth.
Asking Price: $2,950,000
Gross Income: $923,549
Cash Flow: $759,726
Year Established: 2011
Employees: 1
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