Revolutionary 15-Year Multi-Channel CPG Outdoor Furniture Brand with 65% Organic Traffic
eCommerce Patio Furniture Company is a multi-channel consumer packaged goods (CPG) brand specializing in the outdoor furniture segment. With a track record of 15 years in the industry, the company offers a wide range of private label and exclusive retail brand products through various sales channels.
OPERATIONS
The company operates through three main sales channels: direct-to-consumer (D2C) eCommerce, B2B wholesale, and a retail showroom. The eCommerce platform accounts for 40% of sales, while wholesale contributes another 40%. The remaining 20% comes from sales at the retail showroom.
The company follows a hybrid inventory/dropship model to meet the growing demand for its products. This allows them to offer a broad catalog of patio furniture options with an emphasis on design and quality. The company maintains a 38,000 square foot warehouse for inventory management and shipping operations.
MARKETING AND KEY METRICS
The company utilizes a combination of organic traffic, paid advertising, and word-of-mouth referrals for marketing. With a strong online presence and effective SEO strategies, the company has established itself as a leading player in the outdoor furniture market.
The company’s sales channels have experienced significant growth, with 40% of sales coming from the eCommerce platform, 40% from wholesale, and 20% from the retail showroom. The company has the opportunity to further expand its sales channels through partnerships with other retailers and online marketplaces.
Key metrics for the company include organic traffic, sales conversion rates, customer acquisition cost, and customer lifetime value. The company closely monitors these metrics to measure the effectiveness of its marketing and operations strategies.
The company’s customer base consists of middle to upper-class homeowners who value quality and style in their outdoor living spaces. They are willing to pay a premium for durable and attractive patio furniture. The customer base is diverse in terms of age and gender, with both men and women of various age groups making purchases.
BUSINESS MODEL & RESOURCES NEEDED
The company has a dedicated team in place, including a warehouse manager, seamstresses, salespeople, order processors, customer service representatives, and online marketing/web development specialists. The founders are willing to stay on for a smooth transition and ongoing growth.
THE INDUSTRY
The outdoor furniture industry is a lucrative market, valued at $44.23 billion globally. The industry is driven by the increasing desire among homeowners to create attractive outdoor living spaces. This trend is fueled by the real estate market and the demand for stylish and durable furniture in hotels, resorts, restaurants, and public gardens. The company’s success lies in catering to this demand and offering high-quality, stylish patio furniture options.
OPPORTUNITIES TO SCALE
There are several scale opportunities for the company. Firstly, they can expand their social media marketing campaigns to increase organic traffic and brand awareness. Secondly, they can invest in affiliate marketing campaigns to reach a wider audience. Lastly, the company can further diversify its customer base through targeted email marketing and SMS text messaging campaigns.
Asking Price: $5,500,000
Gross Income: $9,900,000
Cash Flow: $1,662,015
Year Established: 2006
Employees: 6
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
