Revolutionizing Digital Security: Cryptocurrency Password Protection Devices and an 85% Organic Traffic Website with Amazon Sales
Website Closers presents a cutting-edge eCommerce company offering exclusive cryptocurrency private key security products via its Branded Website as well as the Amazon.com Marketplace. Providing a stainless-steel cold storage method for preserving private keys, this company has swiftly cornered the market in this powerful segment, and thus defining a tremendous portion of the booming global industry of cryptocurrency.
OPERATIONS
Since inception, this company’s focus has been on developing a series of offline security products to store and protect a users’ seed phrase – the series of words generated by a cryptocurrency wallet that gives the user access to the value associated with it – to back up their hardware wallet. Their products ensure that the seed phrase is not lost or destroyed so the funds can be recovered in the event of digital wallet failure.
The company stocks 100% of its SKUs and keeps close to two months’ worth of inventory on hand. They have experienced a sharp uptick in demand and will benefit from increasing inventory.
MARKETING AND KEY METRICS
The company has successfully marketed its security wallets to a fast-growing customer base that is projected to continue to grow as blockchain and cryptocurrency continues to take hold around the globe. Marketing efforts include smart digital marketing approaches, such as paid media, affiliate marketing, influencer marketing, and SEO optimization.
Sales for this business are conducted on the brand’s Shopify website and Amazon platform. The brand has started to receive a growing number of impressive wholesale orders, which now represent 9.6% of their revenue and are on the rise. The company can further drive growth by utilizing smart digital marketing strategies, expanding their presence on social media platforms, and bundling more SKUs as part of their marketing strategy.
Key metrics for this business include website traffic (85% organic traffic), sales conversion rates, customer acquisition cost, customer lifetime value, average order value, repeat customer rate, and wholesale order growth.
The main customer base for this brand includes individuals with cryptocurrency or other forms of digital assets. Their products cater to those who understand the importance of securely storing their private keys and safeguarding their digital assets.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs 2 employees, including a virtual assistant who handles customer service inquiries, a developer who works on their website, and an OPS assistant who handles orders.
THE INDUSTRY
The company operates in the global cryptocurrency industry, which has seen significant growth in recent years. Cryptocurrency platforms such as Coinbase have millions of users, and the demand for secure storage solutions for digital assets is increasing. The company’s products cater to individuals with cryptocurrency or other forms of digital assets, providing a secure and convenient storage solution.
OPPORTUNITIES TO SCALE
This business has significant scale opportunities by expanding its digital marketing efforts, leveraging influencers and affiliates in the crypto space, utilizing email marketing campaigns, increasing presence on social media platforms, exploring PPC ads on Facebook and Google, and bundling more SKUs for increased sales.
Asking Price: $2,800,000
Gross Income: $2,253,725
Cash Flow: $823,180
Year Established: 2018
Employees: 2
- Online News Media Company Gaining 6 Million Monthly Visitors - July 7, 2023
- Growth Profitable Amazon FBA Ecommerce Brand in Orthopedic Brace Support with No Warehouse Necessary - June 15, 2023
- Luxury Item Marketplace with Proprietary Tech Stack Reduces Need for Expensive Auction Houses – 28% Margins - June 13, 2023
