Royalties Generated by 10-Year Long Book Publishing Company – Trademarks Included
This company specializes in unique content creation and book publishing, with a focus on the Young Adult genre. They have created 167 books under a trademarked pen name, written by a multitude of freelance ghostwriters. The company has sold 15 million copies in less than a decade and generated $35 million in net profits. They have a valuable portfolio of trademarks and intellectual property assets that have been appraised by a professional consulting firm.
OPERATIONS
The company has maintained a cost-effective operation where income revenues far exceed their expenses. The current ownership spends just 10 hours per week on the operation, focusing on tasks such as setting budgets for marketing, content creation, and handling finances. Outside of the freelance writers, the company has never used employees for daily operations, most of which are handled on Amazon’s end.
The company has kept their creation costs very low and their outsourcing strategy has allowed them to scale quickly and efficiently. They have been able to keep up each series, satisfy fans in the Young Adults segment, and establish their pen name as a recognized and valued author. They have demonstrated a talent for translating their books into new languages and finding a receptive audience in those markets.
MARKETING AND KEY METRICS
The company uses creative marketing tools to introduce their books to newcomers. They have their own websites where their books are launched, and buyers are guided to popular eCommerce platforms such as Amazon, BookBub, and GoodReads to make the purchase. PPC ads on Amazon and Facebook have helped drive sales and introduce their series to new generations of readers. Their Facebook account currently has over 15,000 followers.
The company uses their own websites to launch their books and guide buyers to popular eCommerce platforms such as Amazon, BookBub, and GoodReads to make the purchase. They have used PPC ads on Amazon and Facebook to drive sales and introduce their series to new generations of readers. Their Facebook account, with over 15,000 followers, has become useful for making announcements of new books or series and maintaining high engagement with their most loyal readers.
The company has sold 15 million copies in less than a decade, and generated $35 million in net profits, which consists of royalties generated from the sale of their books by third party publishers, including Amazon.
Their base of readers who are both teens and adults, with a particular emphasis on women aged 40-60, make up a large and devoted audience. The company has legions of fans and devoted readers worldwide.
BUSINESS MODEL & RESOURCES NEEDED
The company has never used employees for daily operations, only freelance ghostwriters. Freelancers have been hired at every stage of the product development process, from creating the plots to designing the book covers, to satisfy fans of their unique series and maximize their outsourcing strategy.
THE INDUSTRY
The global book publishing industry generates billions of dollars and consists of traditional publishing houses and self-publishing platforms. With the rise of eBooks and online audio books, sales of both formats have driven growth in the industry. The company specializes in the Young Adult genre and has tapped into an underserved market of readers who are eager for unique content. The company’s catalog of books has appeal to older readers as well.
OPPORTUNITIES TO SCALE
There is an opportunity to launch their two new book series and to consider a significant expansion into new markets such as China, India, and Pakistan, with billions of readers. The company has already demonstrated a talent for translating their books into new languages and finding a receptive audience in those markets. Another option would be to continue adding new books to their most popular series, and launching new and exciting series.
Asking Price: $38,000,000
Gross Income: $4,906,855
Cash Flow: $4,023,154
Year Established: 2012
Employees: 1
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