Save the Bees Jewelry Brand: Ecommerce Website and Social Media Following for Sale
This eCommerce company deals in jewelry and fashion accessories. They have been successful in attracting customers who view such items as terrific gift items. Their brand is committed to protecting the endangered honeybee, either wild or domestic, from possible extinction. The company has been able to connect with consumers who care about this cause and expect them to grow further moving forward.
OPERATIONS
This well automated company stocks inventory at its warehouse and maintains 2+ month’s supply at all times to keep up with demand. The owner spends just 15-20 hours per week running the business, focusing on tasks that include monitoring PPC ad performance, ordering new video content, and planning the release of new products.
The company stocks inventory at its warehouse and maintains 2+ month’s supply at all times to keep up with demand since they are now shipping around 100 order per day.
MARKETING AND KEY METRICS
Their social media pages and influencer campaigns have been exceptionally successful, bringing in 200,000+ unique monthly visitors. The brand runs video and photo ads on Facebook to attract new customers and for retargeting while engaging email and text messaging campaigns to notify customers about sales and new product releases. They also have a blog on their website highly informational and focused on bees
The brand’s sales are conducted on their Shopify website and on Amazon, and today the company attracts up to 200,000+ unique monthly visitors.
The brand’s sales have soared on a modest Average Order Value of $56. With 47 SKUs, they have brought in a phenomenal $6.7 million in gross profits and attracts up to 200,000+ unique monthly visitors.
The products appeal to buyers who are both men and women, particularly middle-aged men who purchase these gifts for their wives, mothers and daughters, and women of a similar age group buying gifts for their children.
BUSINESS MODEL & RESOURCES NEEDED
Daily tasks are handled by two employees, a customer service manager and customer service representative.
THE INDUSTRY
The $250 billion jewelry and fashion industry has an expected growth rate of over $480 billion by 2025. The jewelry sales business is increasingly moving online, and environmental causes such as the Save the Bees campaign have provided new growth opportunities for businesses.
OPPORTUNITIES TO SCALE
The brand has minimal competition within the field of jewelry related to a significant environmental cause giving the brand untapped growth potential moving forward. Apart from the cause, the brand’s attractive jewelry items have them fully poised for astonishing growth. The company has been successful with minimal market penetration and diversification strategies such as expanding its product portfolio to include honey-related items.
Asking Price: $3,300,000
Gross Income: $6,351,311
Cash Flow: $959,484
Year Established: 2020
Employees: 5
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