Saving Animals with Ecommerce Jewelry Brand: 45% AOV Growth and No Inventory with Strong TikTok Presence
This company designs jewelry products that support a social cause, Saving the Wolves while that appeals to those consumers that care about protecting the environment and its wildlife. They use cause marketing to promote the brand and have a strong presence on TikTok. They have a drop ship model and strong YOY growth with an AOV of $45.
OPERATIONS
The company mainly designs Bracelets and Necklaces, but that can be expanded to a much broader array. The current owner spends just 5 hours per week operating, with a team of virtual assistants in place to handle customer service inquiries. The company’s approach is cost-effective with no inventory and a strong, nearly 4-year relationship with their supplier.
The company’s products are drop shipped by the supplier with no up-front money needed to invest in inventory. The supplier uses their own software to fulfill orders.
MARKETING AND KEY METRICS
This brand’s unique strength is its appeal that attracts animal lovers with its hybrid jewelry and Saving the Wolf theme. The focus on helping to save an endangered animal has helped to separate them from other jewelry competitors and to appeal to a desirable customer demographic: middle-class men and women age 25 and older who share a host of similar interests.
Sales are conducted on the brand’s Shopify Website, and social media platforms are helping to bring them to the site. The company’s own research has found that 55% of customers come to them through Facebook, 43% from TikTok, and 2% from Snapchat.
In this evergreen field, sales have not been limited by seasonality. Sales are brisk on their Average Order Value of $45, and the company has a huge organic as well as paid traffic base through social media platforms. The brand’s organic traffic is increasing, and they now average 82,000+ monthly visitors. They have an email database of 15,700+ subscribers. They donate a percentage of every sale to Wolf Sanctuaries and related foundations.
The ideal customer demographic is middle-class men and women age 25 and older who share a host of similar interests, including charitable donations, nature, self-development, pets and making a change in society. Sixty-seven percent of customers indicated they made purchases of those nature in the past year.
BUSINESS MODEL & RESOURCES NEEDED
The current owner spends just 5 hours per week operating, with a team of virtual assistants in place to handle customer service inquiries.
THE INDUSTRY
This eCommerce jewelry brand is part of the hugely profitable sector worth nearly $250 Billion in 2021. The appeal and popularity of purchasing jewelry that supports social activism has grown immensely, particularly since 80% of consumers support businesses that prominently address their social issues. This business is focused on saving the wolves.
OPPORTUNITIES TO SCALE
The company could scale dramatically by putting their SKUs on popular eCommerce platforms such as Amazon, Walmart, eBay and Etsy, introducing their quality products to the millions using those sites. The company is now working on developing a blog and expanding email lists for email and SMS messaging campaigns. SEO and PPC campaign improvements would also drive sales higher.
Asking Price: $500,000
Gross Income: $730,836
Cash Flow: $136,118
Year Established: 2021
Employees: 1
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