Saving the Bees: A Jewelry Brand with Exceptional Yearly Earnings Growth and a Large Social Following
This eCommerce Jewelry Brand provides necklaces, rings, and bracelets supporting the conservation of the Honeybee population, which adds around $15 billion to the GDP annually by increasing yields and harvest quality. Their highly giftable nature has led to a rapidly rising Repeat Order Rate, and strong, consistent sales. Their branding messaging revolves around saving and protecting wild and domestic honeybees from extinction, which puts them in a valuable niche with lower competition. They use social media, email, and text messaging marketing; they also have a blog and a PPC campaign. The company has two employees and roughly two months worth of inventory in their warehouse. They see around 200,000 unique visitors to their site every month.
OPERATIONS
The current owner spends around 15-20 hours per week monitoring PPC ad performance, ordering new video content, and planning the release of new products. The rest of the brand’s daily tasks are handled by their two employees, made up of a customer service manager and customer service representative. Roughly 2 months’ worth of inventory is stored in their warehouse at any given point in time, and they ship approximately 100 orders every day.
Roughly 2 months’ worth of inventory is stored in their warehouse at any given point in time, and they ship approximately 100 orders every day.
MARKETING AND KEY METRICS
Their marketing makes effective use of organic traffic, with social media playing a significant role in how much attention their brand has gotten. They now have over 26,000 followers on Instagram, over 64,000 on Facebook, and over 38,000 monthly views on their Pinterest page. They have over 200,000 subscribers in their email database, which they use for marketing purposes such as daily sales campaigns, and announcing new product launches. They use text messaging marketing for the same purposes, and even have an informational blog on their website dedicated to bees to improve their website’s SEO. This blog has 35 articles currently available, which direct readers to their products. The company also supplements their marketing campaign with a PPC campaign, consisting of video and photo ads run on Facebook to retarget old customers and attract new ones. They have also partnered with influencers on YouTube for paid collaborations.
The company sells on their Shopify and Amazon storefronts, and they see around 200,000 unique visitors to their site every month. They also use social media and email marketing to advertise their products.
Their Average Order Value is around $56, and they enjoy consistent sales throughout the year, with peak seasons being Christmas, Valentine’s Day, and the wedding seasons of summer and fall. They also see a rise in April through May, with customers purchasing their products to give around Mother’s Day and Easter. Their sales are growing YoY, and their Amazon platform, which was launched at the start of 2021, has risen to account for nearly 10% of the company’s overall sales.
Their demographic consists of both men and women, with the former primarily being made up of middle-aged men buying presents for their wives, mothers, and daughters. The latter consists of women around the same age doing much of the same thing: purchasing a delightful new product for their family members to enjoy.
BUSINESS MODEL & RESOURCES NEEDED
The company has two employees, made up of a customer service manager and customer service representative.
THE INDUSTRY
The global jewelry industry was valued at having annual sales of $250 billion in 2020 and is projected to skyrocket past $480 billion by 2025. The company has striven to meet that demand- not just in the jewelry market but also in their environmental niche- with their line of 47 SKUs. Honeybee colonies add at least $15 billion a year in GDP by increasing yields and helping to ensure high-quality harvests. Customers are more than willing to purchase from the company’s line of bee-inspired jewelry designs to show their support.
OPPORTUNITIES TO SCALE
Their solid lineup of SKUs and well-constructed marketing campaign have been set up well enough that a buyer can easily evolve the company as they see fit.
Asking Price: $1,950,000
Gross Income: $5,609,876
Cash Flow: $733,693
Year Established: 2021
Employees: 2
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