SBA-Prequalified Ecommerce Brand in the Sound Therapy Niche: 27% Repeat Customer Rate and 209 AOV with International and Domestic Sales

This eCommerce brand specializes in selling tuner forks and related products designed for personal enhancement and training in sound therapy. They have built a loyal following within the niche vertical of vibrational tools, attracting newcomers through certification and ongoing education programs.

OPERATIONS

The company operates smoothly and efficiently, with a full-time employee handling daily tasks such as marketing, accounting, and website management. They maintain up to 75 days’ worth of inventory to keep up with orders and have a strong online presence for sales and customer engagement.

The company sources their main product, tuning forks, from a US-based manufacturer that creates exclusive sets to their specifications. They maintain sufficient inventory to fulfill orders and also sell through other channels such as eBay and Facebook.

MARKETING AND KEY METRICS

Marketing efforts include PPC ads on Google and Facebook, email marketing campaigns, and collaboration with influencers on social media. They also use SEO strategies to boost search engine ranking and drive traffic to their website, which receives over 10,000 unique monthly visits.

Sales primarily come from the company’s eCommerce site, with additional channels including phone orders, wholesale orders, and live workshops. Influencer campaigns have been successful in driving sales, with an estimated 10% contribution to overall sales.

Key metrics for this business include a 27% repeat customer rate, an average order value (AOV) of $209, and 116% year-over-year growth. They have a global customer base, with 51% of sales from the US and 49% international.

The company’s average customer is a middle-aged woman who practices natural therapies. They also target massage therapists and individuals interested in exploring alternative healing methods. The company has a 27% repeat customer rate, indicating a loyal customer base.

BUSINESS MODEL & RESOURCES NEEDED

The company has two administrative assistants who oversee order fulfillment and inventory organization, while the current owner serves as the brand voice and drives customer conversion.

THE INDUSTRY

The sound therapy industry has experienced significant growth as vibrational healing and energy medicine gain popularity. This company has tapped into the rising movement by providing vibrational tools for personal use and training programs for energy healers, attracting customers such as massage therapists and natural therapy practitioners.

OPPORTUNITIES TO SCALE

There are opportunities for scale and growth in this business, including expanding product offerings, adding new training programs, and further developing influencer marketing campaigns on platforms like Instagram and TikTok. The company’s strong foundation and growth potential make it an attractive opportunity for a new owner.

Asking Price: $849,000
Gross Income: $903,981
Cash Flow: $406,556
Year Established: 2001
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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