Scaling an Ecommerce Portfolio Retailer Across Multiple Segments

This is a growing portfolio eCommerce retailer, smartly diversified within the highly lucrative and always growing consumer impulse-buy accessories segment – everything from home goods in the kitchen all the way to mobile electronics fashion and accessories are included. This business relies upon a well-laid foundation of drop ship warehouses scattered across the US Domestic market, making fulfillment not only low-overhead, but also geographically agile. Thanks to its highly agile SKU lineup, seasonality is kept to a bare minimum, focusing on the fastest moving ticket prices per item, rather than a single vertical alone. Selling on a highly polished and dynamic, storefront as well as social networks and other online marketplaces.

OPERATIONS

This fully automated business allows the owner to spend only 5-10 hours per week on the business. The company utilizes a broad affiliate network to maximize margin and minimize overhead, with over 200 affiliates in the system and a total of 53,000 subscriber emails currently on-hand. This business has realized it’s exceptionally profitable growth since inception using nearly zero paid marketing tactics and relying solely on organic traffic alone. In hands of the right buyer, this exceptionally low maintenance and highly salient retail company is primed for growth in every way with the implementation of even the most basic paid marketing tactics, and sales channel diversification into Amazon, Jet, Buy, Wal-Mart and more.

Relies on a foundation of drop-ship warehouses scattered across the US domestic market.

MARKETING AND KEY METRICS

Selling on a highly polished and dynamic storefront, as well as social networks and other online marketplaces.

Sales channel diversification into Amazon, Jet, Buy, Wal-Mart and more is necessary for growth.

200 affiliates, 53,000 subscriber emails

The business targets consumers who want impulse-buy accessories, from home goods in the kitchen all the way to mobile electronics fashion and accessories.

BUSINESS MODEL & RESOURCES NEEDED

1 employee only

THE INDUSTRY

This business operates within the eCommerce industry, which is a marketplace for buying and selling goods and services online. The eCommerce industry has seen tremendous growth in recent years, largely driven by the convenience of being able to shop online from anywhere. The industry includes companies that operate online marketplaces, online retailers, and payment processors. Examples of successful eCommerce companies include Amazon, Alibaba, and eBay.

OPPORTUNITIES TO SCALE

Implementation of even the most basic paid marketing tactics can help in growth.

Asking Price: $75,000
Gross Income: $106,000
Cash Flow: $26,297
Year Established: 2013
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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