Secure Your Own Piece of the Medical and Safety Supplies Market – Branded with 900k Inventory, 90% Repeat Customer Rate on Amazon FBA
This eCommerce company focuses on supplying high-demand everyday products, such as medical, safety, and branded items. With over 1,000 SKUs and $7 million in gross revenue, they have successfully captured a large customer base. They primarily operate on Amazon, but have also diversified their sales channels to include their own Shopify website and eBay. The company has contracts with manufacturers for timely product supply and has launched their own branded products. With a repeat customer rate of 12-15% and a strong focus on marketing and SEO, this business has significant scale opportunities.
OPERATIONS
The company relies on a team of 35+ experienced contractors and freelancers to handle daily operations, including account management, research, PPC ads, logistics, warehouse management, and office support. The current ownership spends as little as 15 hours per week operating the business, with a focus on strategy development.
The company has contracts with manufacturers to ensure timely product supply. They maintain inventory levels at 85% to keep up with demand, with up to $300,000+ in inventory at FBA centers. The sale includes $900,000+ in inventory.
MARKETING AND KEY METRICS
The company uses various marketing strategies to reach customers, including PPC ads on Amazon, eBay, and Walmart. They have also utilized video marketing on YouTube and 3D imaging to enhance the overall quality of their listings. They actively collect email addresses and have a strong social media presence with 5,100+ Instagram followers.
Sales are primarily focused on Amazon, with Fulfillment by Amazon (FBA) providing fast and efficient shipping. However, the company has diversified its sales channels to include their own Shopify website, which is gradually increasing in sales volume. They also sell on eBay, with 8,000+ unique monthly visitors. This diversification has helped the company expand their customer base.
The company’s key metrics include a 12-15% repeat customer rate, $7 million in gross revenue, and an average order value of $27. They have over 1,000 SKUs and have launched six of their own branded products. They also have contracts with manufacturers to ensure timely product supply.
The company has an impressively diverse customer base, including individuals and wholesalers. Their typical customers are either single buyers or small businesses that purchase from them. They have seen sales rise among owners of small and medium-sized businesses, parents, pet owners, students, grocery stores, and business professionals.
BUSINESS MODEL & RESOURCES NEEDED
The company relies on a team of 35+ experienced contractors and freelancers to handle daily operations. The current ownership spends as little as 15 hours per week operating the business, with a focus on strategy development.
THE INDUSTRY
This eCommerce business operates in the online retail industry, specifically focusing on the supply of high-demand everyday products. The industry has seen significant growth in online purchasing, with buyers no longer just seeking unique items, but also everyday essentials. Examples of similar businesses in this industry include online retailers such as Amazon and eBay.
OPPORTUNITIES TO SCALE
This business has significant scale opportunities, including expanding sales on their Shopify website and other online marketplaces. They have successfully launched six branded products and can continue to innovate in different niche categories. With their strong marketing strategies and SEO research, they can attract new customers and increase their repeat customer rate.
Asking Price: $2,900,000
Gross Income: $6,929,876
Cash Flow: $764,148
Year Established: 2017
Employees: 39
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