Shapewear & Waist Training Fashion Business with International Sales
This company is an expanding Amazon-based company in the consumer shapewear and waist trainer sector. It offers a line of proprietary, fully-branded, fashionable waist trainer products tailored to suit the buying demographic for a slimmer, more appealing appearance. The company has been selling its products from its highly-reviewed and rated Amazon storefront and has shown impressive growth with over 80% month-over-month growth results across the board.
OPERATIONS
The company offers a low-overhead and highly automated model that the new owner can hit the ground running with on day one. The scaling potential is limitless as the company has just scratched the surface of this burgeoning fashion segment. The business has growth opportunities to expand the eCom storefront and online advertising footprint, grow an affiliate base, and expand its existing product line.
Not Applicable
MARKETING AND KEY METRICS
The primary products sold are focused on the buyer looking and feeling better about their bodies, an evergreen need that will always be present in any market.
The company has limitless growth opportunities, creating additional sales channels such as expanding the eCom storefront and online advertising footprint, growing an affiliate base, and expanding its existing product line.
The company has had a gross income of $444,000 with a cash flow of $119,000, established in 2014, and with only one employee.
The target customer base for the company are people seeking slimmer, more appealing appearance and those looking to get the most out of their workouts.
BUSINESS MODEL & RESOURCES NEEDED
The company has only one employee.
THE INDUSTRY
The shapewear and waist-training industry is a growing market that offers an opportunity to shape and contour one’s body into the desired form. As more people become health-conscious and engage in fitness activities, shapewear and waist trainers provide a means of getting the most out of any workout by exerting extra pressure on the midsection area.
OPPORTUNITIES TO SCALE
The company has recently begun to test-market two products in the teeth-whitening sector. Therefore with a toe-hold firmly established in the trendy fashion apparel industry, there is limitless opportunity for cross-merchandising in any sales channel.
Asking Price: $289,000
Gross Income: $444,000
Cash Flow: $119,000
Year Established: 2014
Employees: 1
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